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The increasing demand for
children’s furniture shifted
the company’s focus and
a new furniture collection
called CLASSIC was
designed. The bed system
was using wooden wedges
to join elements together
and was promoting the
concept of a basic bed
and modular furniture.
Martin’s sons, John and
Lars joined the family
business as the 3rd
generation. John became
responsible for sales and
distribution, whereas Lars
was responsible for the
production.
Both sons inherited the
company from their father
and continued his legacy
with another collection
called COMPACT and
later ORIGINAL. LIFETIME
became the new brand
of the family business.
In the following years
the product range was
extended, and bed linen,
other accessories and
colourful bed fronts were
added to the collection.
The idea, to create
outdoor spaces for indoor
children’s rooms, was the
basic concept of the first
hut bed TREE HOUSE.
The hut bed became a
bestseller and therefore
the foundation of other
hut bed creations.
Whitewash and white beds
took over and became
most popular.
Although the story of our company can be traced back
to 1837, it was in 1972 that the family business started
with producing furniture focussing on children.
Therefore, our LIFETIME brand celebrates its
50-year anniversary in 2022.
Long-term employee Keld
Nielsen joined as a new
co-owner and director
and the production and
distribution units were
merged and run under
the name M. Schack Engel
A/S. Shortly after Lars
Engel retired.
Henrik, son of John
Engel, joined the family
business as the first child
of the 4th generation.
The LIFETIME collection
continuously developed to
create a “hyggelig” (cosy)
space inside the children’s
room.
A new product range
called COOL KIDS was
designed to provide an
alternative concept that
builds on a simple line,
with less modularity.
However, the LIFETIME
ORIGINAL concept
continued growing due to
the high demand for our
brand with exciting theme
beds.
We are proudly
celebrating 50 years of
LIFETIME, which has been
a journey of continuous
learning, developing
and rethinking, with the
mission to fulfil dreams.
Our journey started with
individual furniture items
and continues with an
entire universe of modular
furniture and accessories
to create cosy and exciting
childhood memories.
1974
1982
1995
2006
2008
2022
2013
2018
Lars Hans Engel established the company and
passed it on to his son Martin Schack Engel
50
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