Looking back at all of the pieces he had
created over the past decade, Broom decided
against a traditional retrospective of his
work, instead looking to create a new way of
displaying his collections. Seeing the vault in
the Milano Centrale station, Broom came up
with the concept to present the pieces as part
of a modernist interpretation of a fairground
carousel. As a child, Broom was intrigued by
the theatrical and mesmerising animation
of fairground carousels as they moved and
revolved 360 degrees. Developing this
concept allowed Broom to not only provide
an engaging way of presenting a retrospective
of his work by combining drama, sound,
movement and illumination, but create a
metaphor representing the lifecycle the brand
has journeyed throughout the past decade
and the evolution to come.
