23
22 LA EBANISTERIA
PLUIE DE COULEURS
Azul Noche mate
MUSCARY
ATLANTIC
Bookcase / Biblioteca / Librerie
Sofa / Sofá / Divano
LUXURY CAN BE A DIVISIVE
WORD. TRADITIONALLY, A
LUXURY DENOTES SOMETHING
THAT IS ENJOYED BY CERTAIN
PEOPLE AND NOT BY OTHERS.
IT SPEAKS OF THE PRIVILEGE
AND EXCLUSIVITY ENJOYED BY
AN ELITE AND UNATTAINABLE
FEW. HAVING NOT PERSONALLY
INHERITED A MEMBERSHIP
CARD TO SOCIETY, I FIND THIS
CONCEPT TO BE INCREDIBLY
BORING. I KNOW I AM NOT THE
ONLY ONE.
There is a new approach to
the idea of luxury growing
specifically within our generation
that puts the subject in an
entirely different (and perhaps to
older generations an alarmingly
inclusive) light. It is not that we
no longer want nice things–
instead, we are beginning to
realize that the existing definition
of luxury is too simple.
We seem to be shifting our
sights from acquiring things
to acquiring experiences. Our
luxury is focused less on the
infamous Jones’s and more
on our personal quality of life.
We are not content to take up
space and to buy what is sold
to us–we have the need to see
things, to understand art, and
to drink deeply of the incredible
beauty that technology has
shown us exists outside of our
home sphere. Not only are we
exponentially more aware of the
value of quality, craftsmanship
and culture, but we also have
more access to these things
than ever before.
Luxury must be
comfortable,
otherwise it is not
luxury
