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The Beam project curiously combines archetypes of product design
and architecture, in a contemporary idiom redefining the idea of
the bathroom. The collection includes a sit-on washbasin made
of Biobased Cristalplant®, available in 3 different colours, with a
container shelf available in 2 sizes and 2 colours. Beam is designed
by New York studio Visibility, known for the ability and originality it
brings to forming objects for ordinary everyday life, filling the living
space. In the design of the washbasin, Visibility evokes the image of
a bowl or basin: ancestors of today’s washbasins recalling simple
acts associated with nourishment and self-care, inspiring Beam’s
simple, familiar shape. On the other hand, the form of the solid
ash shelf is a direct reference to the steel “I-beam”, a key modular
element in architecture, the dimensions of which vary according to
its use. The sizes of the Beam shelf are designed to be perfect for
the items typically used in the bathroom, in a functional scheme
with an attractive, playful look.
BEAM
