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> > Kartell

Kartell

60

Kartell: Museo 2015, 38 121

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Kartell è una delle aziende invitate a partecipare all’esposizione curata da
emilio ambasz “Italy: the new domestic landscape” che si tiene al moma di
new York nel 1972.
la mostra indaga il fenomeno del design italiano degli anni ‘60 e ‘70 secondo
un particolare approccio critico al centro del quale vi è l’orientamento culturale
dei progettisti che sono categorizzati a seconda della personale inclinazione,
in una rosa di atteggiamenti dall’ottimismo all’autodistruzione. sono chiamati
a partecipare alla mostra i principali designer italiani che esprimono la propria
visione con la creazione di prototipi abitativi in collaborazione con alcune
aziende eccellenti. Kartell realizza i prototipi di gae aulenti, ettore sottsass,
marco zanuso e richard sapper. I prototipi sono scenari strabilianti di ipotetiche
situazioni abitative future, oggetti di design carichi di enfasi artistica.
In occasione della mostra al moma diversi oggetti del catalogo Kartell entrano
nella collezione permanente del museo americano, tra i quali vi è la serie
dei mobili in poliuretano di gae aulenti del 1974. progettata inizialmente per
l’arredo dei concessionari fIat, la linea è realizzata con il poliuretano rigido
strutturale, un materiale utilizzato per la prima volta al mondo in questo
settore.
Kartell was one of the companies invited to participate in the exhibition curated
by emilio ambasz, “italy: the new domestic landscape”, which was held at the
moma in new york in 1972.
the show explored the phenomenon of italian design in the 1960s and 1970s
from a particular critical point of view which focused centrally on the cultural
orientation of the designers, who were classified in terms of their personal
inclinations in an array of attitudes ranging from optimism to self-destruction.
the major italian designers were invited to participate and express their own
vision by creating household prototypes in collaboration with some of the top
design companies. Kartell manufactured the prototypes by gae aulenti, ettore
sottsass, marco zanuso and richard sapper. these prototypes were astounding
hypothetical future living scenarios and design objects loaded with artistic
emphasis.
on the occasion of the moma show, some items from Kartell catalogue,
such as the series of polyurethane furniture by gae aulenti from 1974, were
included in the american museum’s permanent collection. originally designed
as a furnishing scheme for fiat dealers, the line was manufactured from rigid
structural polyurethane, a new material that Kartell was the first in the world to
use in this sector.

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Kartell

Museo 2015 38 of 121

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