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Knowledge is one of our key
resources: it is information
transformed into value; it en-
ters and leaves our company.
This is where culture comes
into play: it too is an im-
material value that becomes
material by helping us expand
and manage our vast experi-
ence and transform it into a
common, shared heritage. Every
new product is inspired by our
cultural heritage. The archives
of the Kartell Museum stimu-
late us to look to our past in
order to lay the foundations
for a prosperous future. And
that future is certain to be
a step forwards, a step ahead
of the rest, and a step in the
direction we want to travel.
There can be no future with-
out memory. Our future is based
on the memory of our founders,
our past experience, and on the
many Kartell products that have
been admired and purchased all
over the world. Memory means
keeping in our catalogue ob-
jects that have helped write
the Kartell story and that are
still selling well, but mixing
them with new ideas too, with
new editions in different ma-
terials and colours, or with
projects that lie outside the
traditional Kartell look but
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soul.
Beauty culture, company culture
and business culture are the
compasses and keys to success
for everybody who works for
Kartell. Our concept of commu-
nity extends to encompass per-
sonal development, the transfer
of information and the produc-
tion of knowledge. Technical
knowledge, business knowledge
and beauty knowledge are the
components on which our com-
pany culture is based. Our
mission is to cultivate a new
perspective on memory.
CULTURE
