136
INGLESE - GENERALE + INGLESE UK + INGLESE - SVEZIA
SUSTAINABLE GROWTH AND
DEVELOPMENT IN VIEW OF THE
AGENDA FOR 2030
Kartell products are timeless and conceived to merit a place in museums and
private collections.
Our corporate strategy is based on ethical production, transparent financial
management and the economics of beauty.
Recycled materials contribute to the circular economy and ensure
recyclability in other industrial processes.
We invest in continuous research into new materials and new production
processes (e.g. bioplastics derived from vegetable waste not destined for the
food chain).
Our industrial processes are waste and emissions free.
We are ISO and Greenguard certified.
Our packaging is recyclable and sustainable.
We are engaged in social solidarity projects worldwide.
We provide a sustainable working environment.
We believe in training.
Kartell is continuing down the road begun by the "Kartell loves the planet" manifesto and drafting a
company sustainability policy covering 11 of the 17 Sustainable Development Goals (SDGs) established
by the United Nations as a "blueprint to achieve a better and more sustainable future for all".
Kartell has identified the SDGs most relevant to its business in order to bring about a convergence of
interests and encourage the involvement of the entire production chain and distribution network.
Our aim is to develop products that are designed by the world's top creatives, made from sustainable
materials, and produced using the most innovative industrial techniques to reduce our impact on the
environment. We are equally committed to offering customers products that are stylish and well made,
and that accurately represent the age-old culture of beauty on which the value of Italian manufacturing is
based.
We have already made the circular economy central to our environmental sustainability processes. At
the same time, we believe it our duty to promote the circularity of beauty based on ethical and aesthetic
sustainability. Italy’s industrial system is generating a beauty-based economy as part of the country’s
immense cultural heritage, and Kartell is on the front line in this mission
* In September 2015, the governments of the 193 member states of the General Assembly of the United Nations approved the UN’s Sustainable Develop-
ment Goals (SDGs). These 17 goals form a plan of action for peace and prosperity for people and the planet known as the 2030 Agenda for Sustainable
Development.
137
INGLESE - GENERALE + INGLESE UK + INGLESE - SVEZIA
BEING THE FIRST IN INNOVATION,
COMBINING DESIGN AND
INDUSTRIAL TECHNOLOGY
FEEDING THE BEAUTY OF THINGS AND RESPECT FOR PEOPLE.
A Kartell product is timeless, produced with the utmost respect for the environment and destined - on
completion of its function - to occupy museum spaces and join collectors’ assets. A beautiful and well
made product, part of a production process that pursues perfection, pays attention to detail and studies
every possible evolutionary change.
DOING GOOD AND MAKING PEOPLE FEEL GOOD
Kartell objects are environmentally friendly and hold certifications that confirm their low level of emissions.
CIRCULAR ECONOMY
New design for regenerative economy Kartell takes a better path in our commitment to environmental
sustainability, using recycled materials where technology allows.
RESPECT FOR THE ENVIRONMENT AND SUSTAINABILITY.
For seventy years, Kartell has played a leading role in innovative production and product creativity.
Respect for the environment is, and always has been a value that goes to the heart of the brand and
in a bid to strengthen this commitment the company launched the “Kartell loves the planet” mission,
the industrial manifesto with which it focuses on environmental responsibility and attention to good
sustainability practices.
In recent seasons, Kartell has supplemented its use of traditional materials with innovative projects that
summarize research and innovation of materials and production processes.
TRAINING AND SUPPORT PROJECTS
Thinking of the next generation
The industrial manifesto “Kartell loves the planet” extends our commitment to sustainability to in-clude
social support, and in particular to the education of young people in the most needy countries.
Kartell supports the Francesca Rava Foundation - N.P.H. Italia and its international programme “Build-
ing Sustainability through Education. Empowering the young generation to be leaders of a green revo-
lution” with scholarships to university students in Latin America for projects dedicated to environ-mental
sustainability.
It also signed up to the sixth edition of a competition called “Youth in Action for Sustainable Devel-opment
Goals (SDGs) - 2022 Edition” sponsored by the Accenture Foundation with the aim of stimulat-ing the
creative capacity of young people under 30, to also encourage the implementation of the 2030 Agenda
in the business world and in the Third Sector, by contributing with innovative solutions with a high social
impact to spread culture and raise awareness of the Sustainable Development Goals. In conjunction with
the collaboration with Fondazione Accenture, the winner of the competition was offered an internship in
the company.
