Stories that make you reflect on their
true meaning giving life to creations
of worlds unseen. Transforming
normality through (im)materiality:
JCP’s world is one of wonder and
mystery.
JCP is a new eclectic furniture
brand that aims to change the design
status quo in a revolutionary way.
Brainchild of a radical think tank held
in Milan in 2015, JCP was conceived
by architect Livio Ballabio and is
orchestrated by CTRLZAK studio.
A fusion between art and design, the
brand’s creations blend classic and
contemporary style in a surprising
new idiom that defies the norms.
The unique objects featured go
beyond mere aesthetics, trends
and common taste promising to
transform everyday life.
Inhaling the future, exhaling the past;
spoiling the ticking of time by creating
the impossible.
