presents objects of wonder and discovery from an imagined alternate reality.
Conceived by architect Livio Ballabio and orchestrated by CTRLZAK studio, it's an
unconventional brand going beyond the normal commercial framework to open
culture to everyone. It goes beyond market trends, bypassing simple variations of
familiar styles with pieces of unique identities.
As humans finally accept how deeply their actions impact the planet they inhabit,
JCP brings attention to the subject by focusing on substance. The archetypal forms
of the pieces and the careful selection of their components reflect the eons of
cosmic transformation that gave life to everything we perceive. Symbolic artifacts
that go beyond the surface, interrogating the meaning we attribute to objects and
our choices in life.
By focusing on the mutable essence of nature, while merging innovation with
tradition, JCP Universe forms its own distinctive aesthetic to transform the reality
we experience in our everyday lives. The symbolic pieces from this alternate
Universe are vehicles of imagination for us to reflect and interpret our way of life in
this precise moment of space-time, here on planet Earth.
