Glow, Velasca, Glow!
Milan 2016
Ingo Maurer and team member Axel Schmid illuminated one of the most unusual
high-rise buildings: Torre Velasca in Milan. As part of the Open Borders project
organized by Interni magazine during Salone del Mobile 2016, the building was
“painted” with light: The lower part and the roof of the tower glowing red, like
embers, marked the extraordinary architecture as a temporary hotspot and the
location of the AUDI city lab. The middle part remained darker. Four single white
rings moved over the lower part of the building, uniting to form the AUDI logo for
a few seconds every now and then.
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