Pantone 18-1750 Viva Magenta is a
subtle red, bold but not aggressive;
a hue that goes to the encounter of
the maximalist trends of the year and
provides feelings of joy, optimism,
and fearlessness to write the best
narratives in 2023
Viva Magenta creates a fresh tale. A pulsing color whose enthu-
siasm fosters hope and excitement, bold and courageous. It is a
strong, empowering red shade that encourages experimenta-
tion and uninhibited self-expression. It is a boundary-pushing
hue that is obviously “out there” and makes a bold statement.
PANTONE 18-1750 Viva Magenta is audacious, funny, and perfect
to create a more positive future.
