Color.
Pantone creates a new
pigmentation, a chromatic
narrative of our zeitgeist
every year. While the color
summarizes a year of unique
events, it forecasts the tone of
voice of creative industries
that adopt and adapt the hue
to create products that
define a generation.
“An unconventional shade
for an unconventional time,
a new vision for 2023”
PANTONE
Viva Magenta
18 -1750
