24
25
The Chair for Our Time
Conceived by GamFratesi in 2013 and referencing the
ingenious structure of insect shells, the Beetle Chair has
become one of GUBI’s iconic pieces and a modern design
classic within a decade of its launch. Its durable outer shell is
a continuous, curvilinear form, reminiscent of the strong and
graceful contours of the insect that inspired it. Despite its
robustness, it is designed to gently flex in response to the body’s
micromovements, echoing the complex motions a beetle can
make while keeping its parts rigid and defined. This intelligent
flexibility provides unparalleled comfort, even after prolonged
sitting periods.
In the same way that the beetle’s archetypal form is recognizable
across different sizes and species, the initial design has evolved
into a collection comprising the Beetle Dining Chair, Lounge
Chair, Table, Sofa, Ottoman, Stool, Counter Stool, Bar Stool
and Meeting Chair. Together they form a natural family of new
typologies, without ever losing the characteristic line of the
beetle that inspired their design concept.
