91
GROËL'S MAGAZINE
What’s your approach in design and what’s an important
thing to consider when designing?
DAVID MORINI
We approach each project by finding a strong conceptual idea. Any decision
we take on the design revolves around this concept.
GROËL'S MAGAZINE
Is your first sketch/testing close to the end result?
DAVID MORINI
For this project we had a clear idea in our mind and we were able to translate
it, without compromises, into the finished product.
GROËL'S MAGAZINE
What challenges did you face when designing the lever
handle and what did you learn from this collaboration?
DAVID MORINI
We didn’t face any big challenges since, during the entire development
process, we had full comprehension from Groël, who are the professionals
in this area at the end of the day. Thanks to this collaboration we learnt how
much attention Groël dedicates to the design and production of handles.
We learnt that each piece is carefully produced firstly by hand with
extreme expertise and later with the most advanced technology for quality
standard purposes.
GROËL'S MAGAZINE
How would you describe the end product?
DAVID MORINI
The end products are timeless pieces suitable for every context. An interesting
and modern uptake. Shift, the most acclaimed, representing the gesture
of displacement. An offset and translated cylindrical shape becoming an
original and provocative configuration. The Snap model represents the act
of breaking. It’s a cylinder that is visually stopped by breaking right in the
middle. A completely unprecedented and comfortable handle. Then the
Pair design represents the gesture of association. It’s the combination of a
circular and a hexagonal element, which in contrast, are unique to create
a balanced configuration.
GROËL'S MAGAZINE
In your opinion, what is the best finish
for the lever handle and what interiors would it suit?
DAVID MORINI
Our lever handles are designed to be passepartout pieces, capable to fit in
any context, from the modern to the classic ones.
GROËL'S MAGAZINE
What do you expect from this lever handle commercially?
DAVID MORINI
Having such a versatile design and finish, combined with very high quality, we
expect a positive reaction from the market.
GROËL'S MAGAZINE
Does this lever handle fit within Pelizzari Studio
projects/style?
DAVID MORINI
The handles’ design fits perfectly with the aesthetic of Pelizzari Studio.
We used these models in several projects such as: Biagioni Salò Restaurant
(Salò) and Classico Ristorante (Brescia).
GROËL'S MAGAZINE
What’s Pelizzari Studio?
DAVID MORINI
Pelizzari Studio is an architectural and interior design firm based in Milano
and Brescia, Italy. Since 1991 we design villas, apartments, boutique hotels
and restaurants. I would chose two strong differentiatiors to characterize
our studio projects: profound know-how and eclecticism. A varied narrative,
because “repetitive”, in Pelizzari Studio, doesn’t exist.
GROËL'S MAGAZINE
What are your values?
DAVID MORINI
Our values are absolute attention to the context in which we design, knowledge
of materials and their declination within the project and a tailor-made
design that characterizes each of our creations. These elements create unique
environments where people can live a better life.
GROËL'S MAGAZINE
What were your inspirations for this model?
DAVID MORINI
The idea came from observing hand gestures during the mundane actions
of the daily life. We recognised three main movements and we translated
them into our design, giving birth to the Snap, Shift, and Pair models.
An aesthetic of deconstructed, broken and interrupted geometries, for a
contemporary and timeless collection.
“What is our motto?:
beauty is in the balance of space”
DAVID MORINI
CEO & Architect of PELIZZARI STUDIO
GROËL’S COLLABORATIONS
