46
TO
US
ESPUCH.
He´s talking
TONI ESPUCH
GROËL'S MAGAZINE
What drives your creative proceess?
How did everything start?
TONI ESPUCH
I think you are born with something, but
later you develop it, don't you? Azul Tierra
was born in Alicante 27 years ago because
of my pursuit of beauty and objects, natural
things and know-how. I love every noble
material, everything that is handmade,
and everything that goes through a manual
process. I was working at a friend's shop
for 6 years and I learnt a lot with her. Then
I found the shop in Alicante and I fell in
love with it. I started at a very young age,
when I was 23, and since then, every day
has been a continuous search for beauty.
The more you do, the more freedom and
creativity you reach to develop things. In
the end, Azul Tierra began with a child's
enthusiasm with objects and anything
really that I had access to. Because of my
desire to have knowledge, to learn and to
get to know everything, I have travelled
to many fairs of all kinds: textile, antiques,
art... I have travelled to many parts of
the world investigating and gaining
knowledge... For me, every time you travel
or read a book, see a film, or anything else,
it makes you look at things and question
why things last and why they don't. When
I saw that I needed to grow a little more,
I opened another very beautiful store in
Barcelona, so it was a bit like growing up
and feeling stronger to generate more.
