Sometimes, everything that escapes from the norm, from what is pre-established or standard, what is divergent, has
been branded as rebellious or imperfect. But sometimes, it is not a bad thing to break the rules to let your imagination
and creativity run freely. Groël's philosophy dances between classic and contemporary, between traditional and
avant-garde, and is driven and inspired by fashion, culture, dreams, a latent multiculturalism and design.
Groël flourishes through its divergent character. While 3D printers have taken over wood carvings, Groël maintains
them. Every model is born from its pencil sketches and wood carvings to create the highest quality handles.
Despite this traditional and artisanal modus operandi in the purest Italian style, the designs are innovative from
the outset, creating the latest trends in the market. The first approach in Groël’s genesis was creating bold designs
with a minimalist character, taking this trend to its peak in later years with the Atelier collection.
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