48
GROËL'S MAGAZINE
What do you consider important
when starting any kind of project?
TONI ESPUCH
In the world of interiors, what is important
is to make a house personal. It has to
be comfortable, it has to feel great to
be at home, it has to be very cosy and
you have to be surrounded by objects
that really fulfil you and have a use for
you. Azul Tierra has a connotation that
is friendly, that is warm and that lasts
over time. For me, materials to have life,
they need to last over time and should
not be discarded. I like the beauty of
noble materials. Nowadays, recycling is
very popular. When you pick up a noble
material at the end, it's a guarantee of qua-
lity, but they are also sustainable and
add style to any home. For example, if
you carry a good leather, or canvas bag,
you don't need to carry a synthetic bag
that will never age in the end. A leather
bag will always have character, a military
bag too, a military bag will always give
you a result, and it will be nice. When I
go to houses where 25 years have gone
by, the house is still alive at the end of
the day. There might be some details,
maybe the screens, that change and
so on but the rest is the same. I think
that what is not natural deteriorates in
the end and yet, for me, deterioration
in a noble material is patina, which is
beautiful.
GROËL'S MAGAZINE
Noble materials are definitely your
signature, but in terms of style,
how would you define yours?
TONI ESPUCH
I think that when it comes to defining
what we create is a knowledge of our
trajectory, and every time a client arrives,
we create a new world. Because in the
end the project is destined for the person
who is going to live in the house, the
premises, the offices, the shop, something
more particular. For us it is very important
not to lose the property, always trying
to make sure that both parties are one.
In the end I think you have to listen a
lot, get to know, and I think there is a
part of psychology as well. I always try
to see the client's house, and they tell
me: "no! But I don't want you to see
my house, because I don't want this
type of decoration". Simply by seeing
the house you get to know a bit about
their tastes, their criteria, what they value,
