Metamorphosis
Transgression
The word Metamorphosis, from the Greek
meta (after) and morphe (shape), implies an
evolution, a change and a transformation.
Groël has evolved, mutated and matured from
its beginnings to the present day in many ways
and has no intention of stopping. Some of its
flagship models have remained intact due to
their international impact and recognition, but
others have evolved to very advanced designs.
We are also witnessing a stylistic mutation
through the creation and launch of the Atelier
collection, which is stately, rococo, splendid
and different from anything Groël used to create.
We talk about transgression when
established structures are broken, when
what is considered normal, acceptable
or ordinary undergoes a metamorphosis
and ends up being divergent. The Groël
aesthetic is transgressive, it is daring, it is
novel and its intention is to never cease
to be so.
Thus, we find iconic models that
comply with these three evolutionary
premises, as is the case of the Flow
handle, with its robust neck and delicate
grip, rounded edges and timeless style
endowed with a simple beauty. In addition,
together with this handle, its own
matching rose was created from a square
shape with rounded edges, fitting both
pieces, handle and rose, in a perfect
visual harmony.
This curiosity for design and this ambition
to reach every home and space, meeting the ex-
pectations of any customer profile, also led to
the birth of other models through the creation of
the new contemporary handles, seeking other
profiles, other silhouettes and shapes but keeping
their elegance.
On the other hand, we find the Roby
handle, with a cylindrical neck combined
with straight lines sweetened at the ends
escaping from abrupt angles, creating a
combination of a clean, impetuous and
noble profile. It is not an ordinary handle,
no matter how minimalist it may be,
every detail makes the difference.
Finally, the Malika handle perfectly
embodies Groël's metamorphosis, the
divergent character of his creations and
the transgression of his models. Its stagge-
red rose with its pronounced angles and
squared shape combines perfectly with
the rectilinear grip of the same style. It
is united in the most original possible
way by a turned neck, as if it had been
formed by fusing spheres of different
diameters to create an unparalleled har-
mony. A surprising handle designed to
create passions, because without love
and obsession there can be no creation.
THE ESSENCE DREAMS IT LIKE A DREAM OF SHAPES. THE
SHAPES FADE AWAY, BUT THE ESSENCE STAYS, DREAMING
NEW DREAMS. MAN GIVES NAMES TO THESE DREAMS AND
BELIEVES HE HAS CAPTURED THE ESSENCE, WITHOUT
KNOWING THAT HE IS INVOKING THE UNREAL.
-Roger Zelazny
GROËL WORLD WIDE
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