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We design and manufacture
our new products with the
greatest passion, but we also
recognise that what works
must be preserved.
At the beginning of Groël's career in the world of handles,
design and the desire to innovate by creating something
different and of high quality was our goal. It is for this reason
that among Groël's original models we find classics that end
up being reinvented over time. Today, Groël has a wide range
of lever and pull handles in different styles that have been
created following the concerns of our designer, adapting to
the needs and preferences of the market. However, the first
steps of this company were firmly committed to innovative,
clean and sober designs, with smooth profiles and pleasant
to the touch. This is what imbues hints of Italian design to
any room, standing out for its minimalism - as strange as it
may sound.
Against this backdrop, we witnessed the birth of the Fila
design, a model that combines a rectilinear, thin and smooth
surface on its grip with a slight volume on its lower part that
blends in its neck. A novel concept bursting into interior design
like a breath of fresh air. This modern and original handle
became one of Groël's best-sellers, which, despite its simplicity,
remains highly appreciated.
Over time, customer preferences and market needs have changed.
In addition, our unceasing restlessness, our passion for design
and our inexhaustible will for progress, propelled us to create new
models and new ways to reinvent ourselves without leaving aside
our essence that defines us.
However, if there is one thing we cannot deny, it is our respect
for our flagship models. Those designs that have made a
difference and that our customers around the world have
loved so much. It is for this reason that classics like the Fila
model have not only remained in our catalogue among our
top sellers, but have also evolved.
This is the birth of the Special handle design: a model
with a stylised silhouette and unparalleled purity, the evolution
of a classic, the definition of a profile towards the sublimation
of its initial design. The pronounced and abrupt volume of
the Fila neck is softened by creating a subtle curvature of great
elegance and delicacy, while at the same time lengthening the
handle’s grip. If Groël is synonymous with design, quality and
style, the flagship model that fulfills these same premises is
undoubtedly the Special handle. We therefore find the same
concept represented by two handles, one with a more robust
appearance, with more presence and strength, and the other
more delicate, more subtle and elegant. Thanks to this stylistic
bifurcation of common origin, we can corroborate the versatility
of Fila and Special. These models have the ability to fit in any
home and environment depending on the spatial and decorative
importance that you want to give to the handle.
Given the success of our classic models and the dedication
we put into their creation, we consider it necessary for them
to remain in our catalogue. Nonetheless, we also allow them
to evolve towards the creation of new designs without losing
their essence, Groël's essence.
GROËL’S EDITORIALS
THE EVOLUTION
OF A CLASSIC
WRITTEN BY Vanessa RUIZ
PRODUCT DESIGNER
Daniel TORREGROSSA
