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Balance in art is one of the basic principles of design,
along with contrast, movement, rhythm, emphasis, pattern,
unity, and variety. Balance refers to how the elements of art
(line, shape, colour, value, space, form, texture) relate to each
other within the composition in terms of their visual weight
to create visual equilibrium.
The Yin Yang is our approach to depict the great harmony
found in the contrast between two concepts. The Yin Yang
symbol itself does not feature a fully black side set against a
fully white side: the white has a bit of black, and the black a
bit of white. These interconnected antagonistic forces result
in a powerful integrity. On our behalf, we make paradoxical
concepts flow in tune to become an independent compelling
entity. By aiming the same target, they share a small part
of their personality but without losing their individual
remarkable essence.
The ancient Chinese philosophy of Yin and Yang
recalls the duality in the universe. Today this concept is
still present in natural occurrences and in our daily life as
well as across cultures, architecture and interior design.
YIN YANG
WRITTEN BY María TORREGROSSA
PRODUCT DESIGNER
Daniel TORREGROSSA