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Although Groël was founded in 1998, it has a much longer history dating
back to the 1950s. The Torregrossa family has always been involved in
the world of hardware and handles in several companies. José Torregrosa,
Daniel & Carlos' grandfather, was known for creating the most important
commercial networks in the Spanish peninsula and integrating the
European market and its diversity into the Spanish industry. He
would always be asked how he had managed to accomplish such
expansion, to which he usually replied “you have to do things
the right way, with passion, love and dedication- as
they are meant to be done”.
That sentence stuck into Daniel’s mind and working philosophy
bringing him to where he is today. He learnt that results came
from believing in what you do and putting your heart into it, no
matter what resources you have. Nonetheless, he quickly realised
the limitations of working with this traditional industry: lack
of diversity in design, deficiency in quality and the general
uninspirational atmosphere.
GROËL’S FOUNDATIONS
"Whatever you do, be different.
If you’re different, you will stand out."
