Target Markets
Consumer
Wick is an unprecedented Graypants design that
introduces portable, sustainable and elegant light into
any environment. Its multifaceted function combines
both a torchlight in darkness, and a gently glowing
bedside light.
Retail
Wick is the perfect gift. A gift that can illuminate not
only the dark, but friendships and families. What better
way to give than the gift of light. Available in gift shops
and other fine stores.
Contract
Wick suits environments made for dining, reading,
working, or socializing perfectly. From a warm, soft
ambient light well-suited for a hospitality setting or
event space, to a bright, functional light to be placed
on a bedside table or desk–consider wick the perfect,
adaptive accompaniment to any guest experience.
Wick, private residence, Seattle, WA
