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A HANDMADE TRADITION
RUDI creations are made entirely by hand with
the masterly skills of our craftsmen who, thanks
to their experience, take care of everything down
to the smallest detail to guarantee durable
and impeccable products, all in accordance with
the original tradition of Italian fnest handmade
leather goods combined with the use of cut-edge
technology.
RUDI:
Who, What, Where, When,
Why and How?
In 1996, Rudi Rabitti trademarked in Milan
Tecnocuoio®, a composite material, both UV-
resistant and water-resistant, made from leather
castoffs from its own production.
The company was well ahead of its time in adhering
to a zero-waste philosophy that was both
eco-friendly and functional.
While the company has focused on contract work,
the acquisition of the brand in 2017 by Giobagnara
resulted in the decision to create two separate brands:
Rabitti 1969 for products made from genuine leather;
and RUDI for items created from regenerated leather.
Giobagnara sees an opportunity to introduce
RUDI products to a wider audience. With the
creative direction of the italian designer Simone
Fanciullacci, since 2019, the company is pursuing
a more decorative approach, able to explore
new languages and enhance the properties of
Tecnocuoio®. It is enlarging the number of product
categories and expanding the number of aesthetic
solutions for interior design projects, high-end
Ho.Re.Ca and the yacht interiors market.
The objective of RUDI is to eliminate all leather
waste and create beautiful objects from recycled
materials that are perfect both for indoors and
outdoors, able to generate an elegant yet casual
atmosphere where simple lines play with complex
patterns, looking for practical yet always original
solutions.
RUDI can now be viewed as more than just a brand
name. It is a model of Italian ingenuity where
Giobagnara has brought together all of its know-how
and creativity in an effort to raise ecological awareness.
