PIGMENT FRANCE
BY GIOBAGNARA
The respected luxury brand PIGMENT FRANCE, which joined
the GIOBAGNARA group in January 2018, is a master at enhancing tableware
and appliances with different materials such as straw, willow, rattan and,
of course, several types of leather, bringing a new luxury to everyday objects.
The pieces presented in the collection pay homage to the creative variety
and timeless poetry born from the meticulous craftsmanship of these elements.
Looking to the PIGMENT FRANCE workshop with its expert artisans,
GIOBAGNARA aims to preserve and further develop the huge potential
of this lifestyle manufacture.
French manual skills and craftsmanship shine through in the beauty of its products,
heritage and identity. GIOBAGNARA wants to introduce the brand to a more
international audience that respects these values.
PIGMENT FRANCE creations live through time, as they represent the combination
of industry and talent; the world is fascinated by the products from this land,
by the care in the selection of raw materials as well as by the search for top-notch
quality and creativity in each and every stage of the production chain.
As John Ruskin once wrote: “Quality is never an accident, it is always the result
of high intention, sincere effort, intelligent direction and skillful execution;
it represents the wise choice of many alternatives, the cumulative experience
of many masters of craftsmanship.”
GIORGIO BAGNARA,
FOUNDER AND CEO
OF GIOBAGNARA
Born into a family renowned for cultivating for three
generations the art of living, Giorgio Bagnara became
passionate about his calling at a very early age.
In the late Nineties, after noticing that leather from the
fashion industry was not considered enough as material
for home accessories, he founded GIOBAGNARA
with the goal of applying it to a complete collection.
Along with his wife, Vanessa, he decided to move
his design studios and workshops in the old docks
of the Port of Genoa where, surrounded by the essence
and beauty of that location, the company took
a signifcant step forward.
