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In 2015, GIOBAGNARA acquired the famous Italian
saddle leather specialist RABITTI.
Rudi Rabitti, who launched the company in Milan
in 1969, was a pioneer: his was the frst brand to offer
a wide array of home accessories in this type of leather.
He quickly won an international reputation.
With RABITTI1969, GIOBAGNARA is expanding
its offer, both by revisiting the house archives and
creating new collections.
Because saddle leather is thick and particularly sturdy,
it needs no reinforcement and makes it possible to
create objects entirely in leather.
In 1996, Rudi Rabitti trademarked in Milan
Tecnocuoio®, a composite material, both UV-
resistant and water-resistant, made from leather
castoffs from its own production.
The company was well ahead of its time in adhering
to a zero-waste philosophy that was both
eco-friendly and functional.
While the company has focused on contract work,
the acquisition of the brand in 2017 by Giobagnara
resulted in the decision to create two separate brands:
Rabitti 1969 for products made from genuine leather;
and RUDI for items created from regenerated leather.
Giobagnara sees an opportunity to introduce
RUDI products to a wider audience. With the
creative direction of the italian designer Simone
Fanciullacci, since 2019, the company is pursuing
a more decorative approach, able to explore
new languages and enhance the properties of
Tecnocuoio®. It is enlarging the number of product
categories and expanding the number of aesthetic
solutions for interior design projects, high-end
Ho.Re.Ca and the yacht interiors market.
The objective of RUDI is to eliminate all leather
waste and create beautiful objects from recycled
materials that are perfect both for indoors and
outdoors, able to generate an elegant yet casual
atmosphere where simple lines play with complex
patterns, looking for practical yet always original
solutions.
RUDI can now be viewed as more than just a brand
name. It is a model of Italian ingenuity where
Giobagnara has brought together all of its know-how
and creativity in an effort to raise ecological awareness.
The respected luxury brand PIGMENT FRANCE,
which joined the GIOBAGNARA group in January
2018, is a master at enhancing tableware and appliances
with different materials such as straw, willow, rattan
and, of course, several types of leather, bringing
a new luxury to everyday objects.
The pieces presented in the collection pay homage
to the creative variety and timeless poetry born from
the meticulous craftsmanship of these elements.
Looking to the PIGMENT FRANCE workshop with
its expert artisans, GIOBAGNARA aims to preserve
and further develop the huge potential of this lifestyle
manufacture.
French manual skills and craftsmanship shine
through in the beauty of its products, heritage and
identity. GIOBAGNARA wants to introduce the
brand to a more international audience that respects
these values.
PIGMENT FRANCE creations live through time,
as they represent the combination of industry and
talent; the world is fascinated by the products from
this land, by the care in the selection of raw materials
as well as by the search for top-notch quality and
creativity in each and every stage of the production
chain.
As John Ruskin once wrote: “Quality is never an
accident, it is always the result of high intention,
sincere effort, intelligent direction and skillful
execution; it represents the wise choice of many
alternatives, the cumulative experience of many
masters of craftsmanship.”
Renowned for its elegant creations that convey luxury
without ostentation, GIOBAGNARA adheres to the
highest standards of craftsmanship. By pursuing
a philosophy that incorporates traditional know-
how with leading-edge technologies, and offering a
limitless color palette of quality leathers and suede,
founder Giorgio Bagnara has been able to experiment
and push the technical boundaries of his craft in
order to create pieces that are both beautiful and
functional.
Launched in 1999, the GIOBAGNARA brand
has quickly earned a reputation for expert leather
workmanship, and its founder has become a key
partner for a large number of interior designers
as well as a select group of yacht and private jet
designers who rely on his specialized knowledge
to realize made-to-measure commissions.
In 2015, Giorgio Bagnara expanded his leather
goods portfolio with the acquisition of saddle leather
specialist RABITTI1969.
In 2017, Bagnara initiated a collaboration with French
designer Stéphane Parmentier, who was appointed
creative director of GIOBAGNARA and its affliate
brands.
In 2018, the company’s portfolio grew with the
strategic acquisition of PIGMENT FRANCE, a
respected company with specialized skills in leather
covering and the weaving of wicker, rattan and straw.
Today, two decades after its launch, GIOBAGNARA
counts more than 80 employees.
The brand now boasts an impressive offer of quality
leather homewares and is ready to embark on its next
exciting chapter.
