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> > GioBagnara

GioBagnara

60

GioBagnara: News 2022, 22 143

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PIGMENT FRANCE
BY GIOBAGNARA
The respected luxury brand PIGMENT FRANCE,
which joined the GIOBAGNARA group in January
2018, is a master at enhancing tableware and appliances
with different materials such as straw, willow, rattan
and, of course, several types of leather, bringing a new
luxury to everyday objects.

The pieces presented in the collection pay homage to
the creative variety and timeless poetry born from the
meticulous craftsmanship of these elements.

Looking to the PIGMENT FRANCE workshop with
its expert artisans, GIOBAGNARA aims to preserve
and further develop the huge potential of this lifestyle
manufacture.
French manual skills and craftsmanship shine through
in the beauty of its products, heritage and identity.
GIOBAGNARA wants to introduce the brand to a more
international audience that respects these values.

PIGMENT FRANCE creations live through time,
as they represent the combination of industry and talent;
the world is fascinated by the products from this land,
by the care in the selection of raw materials as well as by
the search for top-notch quality and creativity in each
and every stage of the production chain.

As John Ruskin once wrote: “Quality is never an accident,
it is always the result of high intention, sincere effort,
intelligent direction and skillful execution; it represents
the wise choice of many alternatives, the cumulative
experience of many masters of craftsmanship.”
GIORGIO BAGNARA,
FOUNDER AND CEO
OF GIOBAGNARA
Born into a family renowned for cultivating for three
generations the art of living, Giorgio Bagnara became
passionate about his calling at a very early age.
In the late Nineties, after noticing that leather
from the fashion industry was not considered
enough as material for home accessories, he founded
GIOBAGNARA with the goal of applying it
to a complete collection.
Along with his wife, Vanessa, he decided to move
his design studios and workshops in the old docks
of the Port of Genoa where, surrounded by the
essence and beauty of that location, the company
took a signifcant step forward.

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GioBagnara

News 2022 22 of 143

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