CONTEMPORARY HANDCRAFTS
20
TECHNICAL INFO : PAGE 274
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GAN SPACES. EMBROIDERY
"MOMOS, IS ROOTED IN A LOCAL EMBROIDERY TRADITION, I
DISCOVERED 20 YEARS AGO, IN NATURE REPRESENTS THE GEOMETRY
OF BUTTERFLY EGGS. IT IS A TECHNIQUE THAT WOMEN FROM THE
MARANHÃO REGION IN NORTHERN BRAZIL HAVE BEEN USING FOR
SEVERAL CENTURIES, REINTERPRETED IN FELT BY GAN'S WOMEN UNIT."
JOSE A. GANDIA-BLASCO CANALES
THE INSPIRATION FOR THE MOMOS COLLECTION AROSE DURING A TRIP THROUGH NORTHERN BRAZIL, OVER
TWENTY YEARS AGO, WHEN JOSÉ A. GANDÍA-BLASCO CANALES WAS STRUCK BY A LOCAL TEXTILE CRAFT
IN THE STATE OF MARANHÃO, WHICH IN NATURE, THE MOTIF OF THE COLLECTION RECALLS THE GEOMETRY
OF BUTTERFLY EGGS. SINCE THEN, THAT CURIOUS FABRIC REMAINED IN HIS MEMORY UNTIL, TOGETHER
WITH THE EMBROIDERY SKILL OF THE ARTISANS OF THE GAN'S WOMEN UNIT, HE HAS MANAGED TO REIN-
TERPRET IT AND TRANSLATE IT INTO THE DESIGN OF A COLLECTION OF RUGS, POUFS AND CUSHIONS.
"THE WOMEN ARTISANS OF INDIA ARE GREAT EXPERTS IN EMBROIDERY. THEIR INNATE EXPERIENCE AND SKILL
ALLOWED THEM TO PERFECTLY UNDERSTAND THE VISION OF WHAT WE WERE LOOKING FOR, ACHIEVING A VERY
PRECISE REPRODUCTION OF THOSE EMBROIDERIES," POINTS OUT JOSÉ A. GANDÍA-BLASCO CANALES.
THIS IS NOT THE FIRST TIME THAT GAN HAS REINTERPRETED A TRADITIONAL EMBROIDERY TECHNIQUE. IT
HAS DONE SO BEFORE WITH OTHER COLLECTIONS SUCH AS BANDAS BY PATRICIA URQUIOLA, BACKSTITCH
BY RAW EDGES AND LAN BY NERI & HU, THROUGH THE SPECIFIC ACTIVITY OF THE GAN'S WOMEN UNIT: THE
SOCIAL MISSION OF THE FIRM THAT GIVES WORK TO WOMEN FROM INDIA SPECIALIZING IN EMBROIDERY.
THE TEXTURE AND VOLUMES ARE ESPECIALLY IMPORTANT IN THIS THREE-DIMENSIONAL EMBROIDERY DESIGN IN
THE STYLE OF HYPNOTIC FLOWERS, AS THEY OFFER AN EXCEPTIONAL EXPERIENCE TO THE TOUCH AND PERCEP-
TION. "THE VOLUME OF THIS TECHNIQUE IS VERY IMPORTANT TO ACHIEVE THAT ATTRACTIVE EFFECT THAT MO-
MOS HAS, AND WITH THE FELTED WOOL, YOU ALSO GET THE RIGHT WARMTH," EXPLAINS JOSÉ A. GANDÍA-BLAS-
CO CANALES.
MOMOS IS A COLLECTION WHOSE INSPIRATION ARISES IN BRAZIL, ITS DESIGN IN SPAIN AND ITS EXECUTION
IN INDIA. IT NEVER CEASES TO BE SURPRISING HOW GAN MANAGES TO ESTABLISH LINKS AND PROPO-
SE DESIGNS WITH A STRONG CONTEMPORARY CHARACTER FROM CRAFTS FROM DIFFERENT PARTS OF
THE WORLD, REINTERPRETED WITH THE KNOW-HOW OF ITS ARTISAN TEAMS IN INDIA. "THE PROCESS OF
ADAPTING THE TECHNIQUE TO OUR ARTISANAL PRODUCTION METHODOLOGY WAS RELATIVELY SIMPLE.
WE IDENTIFIED THE NEED TO REINFORCE THE SEAMS TO ENSURE THE DURABILITY OF THE PRODUCTS AND
MADE THE NECESSARY ADJUSTMENTS TO ADAPT THE DESIGN TO THE SPECIFIC VOLUMES OF THE RUG,
POUF AND CUSHION," SAYS JOSÉ A. GANDÍA-BLASCO CANALES.
MOMOS
JOSÉ A. GANDÍA-BLASCO CANALES
GAN 2026 NEWS
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