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> > Fratelli Boffi

Fratelli Boffi

60

Fratelli Boffi: History 2025, 8 45

Il colore, esaltando la forma, divenne, come poi sempre, codice e segno dal nero
delle notti piu intense al rosso più iconico e vibrante con lancé energetici
di oro giallo. Dal ‘30 al ‘40, nell’emancipazione verso il design industriale,
dopo la Grande Depressione, l’esposizione Universale di New York,
con lo slogan “Costruire il mondo di domani”, sembra aver lanciato quello che,
anche oggi, potrebbe essere il motto di Boffi. L’età dell’oro, dove il corpo-donna
diventa forma, si concretizza in nuova epoca di collaborazioni sinergiche
via via sempre più corpose.
The colour became the trademark, highlighting the shape. It ranged from
the darkest black to the most iconic and vibrant red, with strong golden additions.
From the 30s to the 40s, after the New York World’s Fair, Boffi’s motto
“Building tomorrow’s world” was launched to mark the transition towards
industrial design. The golden age, when women’s body became shape,
was also the period when collaborations became important.
1930 - 1940

butterfly Moon White

Stainless Steel

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Fratelli Boffi

History 2025 8 of 45

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