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Storage Cabinets

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Doors

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Wallpapers

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> > Fontana Arte

Fontana Arte

60

Fontana Arte: New Collection 2018, 5 89

4
FontanaArte, Milano 1932
La storia di FontanaArte e la sua stretta relazione
con la luce coincide con la nascita e lo sviluppo
del design italiano grazie all’opera di Gio Ponti
e alla sua istintiva promozione di una nuova unità
culturale nell’era dell’industrializzazione.
FontanaArte nasce infatti nel 1932 dal bisogno
di sentirsi liberi di sperimentare e di mettere alla
prova un’inesauribile fantasia inventiva in un’epo-
ca in cui, specialmente a Milano, si è pensato di
riconoscere la produzione industriale una tra le
infinite possibilità di espressione d’arte. Ponti so-
steneva infatti: “L’industria è la maniera del XX
secolo, è il suo modo di creare. Nel binomio arte
e industria, l’arte è la specie, l’industria
la condizione”. Ancora oggi, nel XXI secolo, l’Arte
che Ponti stesso ha voluto aggiungere nel nome
dell’azienda, rimane la chiave di un’identità
capace di esistere al di là di ogni singolo prodotto
di serie. Lo stesso spirito, sospeso tra arte e in-
dustria, ha guidato l’aggiornamento delle sorgen-
ti luminose delle icone FontanaArte secondo la
tecnologia Led come anche lo sviluppo delle
nuove versioni e i prodotti che si presentano
in questo catalogo.
FontanaArte, Milan 1932
The history of FontanaArte and its close relation
to light coincides with the birth and growth of Ital-
ian design thanks to the work of Gio Ponti and his
instinctive promotion of a new kind of cultural
unity in the era of industrialisation.
FontanaArte was founded in 1932 out of the need
to experiment and explore the inexhaustible cre-
ative inventiveness felt at a time in which, espe-
cially in Milan, industrial production was deemed
one of the infinite possibilities of artistic expres-
sion. As Ponti says, "Industry is the 20th-century
way; it is its way of creating. In the binomial art
and industry, art is the species and industry the
condition." It was Ponti's idea to add the word
Arte ("art" in Italian) to the new section of Luigi
Fontana & C., the original company. Still now in
the 21st century, art remains the key to a brand
identity that exists over and above each single se-
rially produced object. The same spirit, a mix of
art and industry, has guided the recent moderni-
sation of FontanaArte icons with LED technology.
It is also found in the development of new ver-
sions and products presented in this catalogue.

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Fontana Arte

New Collection 2018 5 of 89

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