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> > Flou

Flou

60

Flou: Nathalie 40, 39 75

1990
MERCOLEDÌ 9.
HO AGGIUNTO
UNA NOTA DI COLORE
AL ROMANZO.
In questa campagna,
forse una delle più
narrative nella storia
di ‘Nathalie’, ci sono più
livelli di lettura.
Soprattutto dell’oggetto.
Il primo impatto parla della
sua estetica, elegante e
originale. E in un secondo
momento se ne intuisce il
comfort, compresa la
possibilità di usare la
testata come schienale.
Il letto è diventato un
arredo da usare in più
modi.
Annuncio pubblicitario anno 1990
WEDNESDAY 9.
I ADDED
A SPLASH OF COLOUR
TO THE NOVEL.
There are several levels of
interpretation in this
campaign. It is possibly
one of the most narrative
in ‘Nathalie’s’ history,
particularly because of the
subject. The initial impact
speaks of elegant and
original aesthetics. And at
a later stage, a great sense
of comfort is perceived,
and this includes the idea
of using the headboard as a
backrest. The bed has been
transformed into a piece of
furniture for use in multiple
ways.
Advertisement 1990
74
75

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Flou

Nathalie 40 39 of 75

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