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> > Flou

Flou

60

Flou: Nathalie 40, 35 75

1986
Ogni mattina,in Africa, una gazzella si sveglia.
Sa che dovrà correre più in fretta del leone, o verrà uccisa.
Ogni mattina,in Africa, un leone si sveglia.
Sa che dovrà correre più della gazzella, o morirà di fame.
Quando ti alzi dal letto non importa se tu sei un leone o
una gazzella: sarà meglio che cominci a correre.
Annuncio pubblicitario anno 1986
Una celebre massima, disegni stilizzati: Africa, gazzelle,
leoni. Solo nell’ultima riga appaiono i letti Flou, e cioè i
veri soggetti di questa pagina pubblicitaria, descritti in
pochi tratti sicuri. Il ‘Nathalie’, primo della ﬁla,
si riconosce per i due ﬁocchi ai lati della testata. Ancora
un esempio di comunicazione coraggiosa, ironica e fuori
dagli schemi.
Every morning, in Africa, a gazelle wakes up. It knows that
it will have to outrun the fastest lion, or it will be killed.
Every morning, in Africa, a lion wakes up. It knows that it
will have to run faster than the slowest gazelle or it will
starve.
It doesn’t matter if you’re the lion or the gazelle, when the
sun comes up, you’d better be running.
Advertisement 1986
This famous saying, stylized designs: Africa, gazelles, lions.
The Flou beds only appear in the last line; they are the real
subjects of this advertisement and deﬁned by just a few
dark lines. ‘Nathalie’, the ﬁrst in the row, is recognisable
thanks to the two bows on the sides of the headboard.
This is just another example of courageous, ironic
communication that lies outside the box.
66

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