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> > Flou

Flou

60

Flou: Nathalie 40, 54 75

Nathalie, Design Vico Magistretti: Coordinato copripiumino Onda 6055.
2001
THE ONLY THING I WEAR IN BED
IS FLOU.
Every Flou bed is like the most elegant
dress in my wardrobe, tailored just for me.
I can choose the one I want from the
classical textile versions, the enveloping
warmth of wood, the attractive wrought iron
bedsteads, the wonderful transformables.
The wide range of Flou bed linen has been
created speciﬁcally to satisfy my every
whim, to clothe my bed every time I take the
notion. What do I wear in bed? Nothing but
Flou of course.
Advertisement 2001
Beds, accessories, duvet covers become
the haute couture garments of Flou’s
advertising campaign. The headline ‘The
only thing I wear in bed is Flou’ paraphrases
words by Marilyn Monroe. The aesthetics
play with motifs and patterns in the duvet
covers presented as elegant body art that
suggests the idea of the bed as a garment.
QUANDO DORMO
INDOSSO SOLO FLOU.
Ogni letto Flou è come l'abito più elegante
del mio guardaroba, creato su misura per
me. Posso scegliere fra i classici in tessuto,
il calore avvolgente dei letti in legno, il
fascino dei letti in alluminio, i divertenti
letti trasformabili. Le tante fantasie della
collezione biancheria Flou sono fatte
apposta per soddisfare tutti i miei capricci,
per rivestire il mio letto e ricominciare a
cambiare ogni volta che voglio.
Cosa indosso quando vado a dormire?
Solo Flou, naturalmente.
Annuncio pubblicitario anno 2001
Letti, accessori, copripiumini diventano abiti
haute couture nella campagna pubblicitaria
Flou la cui headline, parafrasando la celebre
frase di Marilyn Monroe, recita ‘Quando
dormo indosso solo Flou’. Il visivo gioca su
motivi e fantasie di copripiumini ripresi in
una rafﬁnata pittura corporea che
suggerisce l'idea del letto-vestito.
104
105

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Flou

Nathalie 40 54 of 75

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