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Flexform

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Flexform: News 2018, 3 112

Sottile filo conduttore della nuova collezione Flexform e comune denominatore dei nuovi divani, delle
poltrone e degli accessori è il concetto di “Good Design”.
Il “Good Design” riassume in sé una pluralità di caratteristiche intrinseche quali l’innovazione, la funzionalità
e naturalmente l’estetica che, tuttavia, non è mai fine a sé stessa. Il “Good Design” è profondamente
onesto: è progettato per durare nel tempo ed è user friendly perché mira a migliorare la quotidianità.
Il “Good Design” non è intrusivo perché emana quell’eleganza misurata ed effortless che gli consente di
inserirsi armoniosamente in qualsiasi ambiente.
La nuova collezione Flexform segna un ulteriore passo in avanti nel percorso ben delineato della coerenza
progettuale che da sempre contraddistingue l’azienda.
The concept of Good Design is the subtle thread that runs through the new Flexform collection and
common denominator of the new sofas, armchairs and accessories.
Good Design embodies myriad inherent qualities like innovation, functionality and, of course, beauty that,
however, is never an end unto itself. Good Design wears honesty on its sleeve – made to last and user-
friendly, because it is meant to improve daily life.
Good Design is never intrusive because it radiates an understated, effortless elegance that makes it at
home in any setting.
The new Flexform collection is another milestone on the tactical journey of design consistency that sets
the company apart.

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News 2018 3 of 112

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