CONCEPT
The idea behind this project was to display the Fabbian
products in an unusual way compared to the traditional
trade show exhibitions. The first step in achieving this
was to identify, for each collection, a dedicated space
where the product could be presented at its best.
This allowed to enhance the look of the products but
also create an inspiring environment for the visitors
who could be stimulated by new ideas.
The innovation, therefore, did not regard just the
products themselves but the way they were employed
as well. The purpose was to view the products
as a unique lighting cluster and not as traditional
self-standing items.
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WORKS 6 | EUROLUCE 2015
REQUIREMENTS
In this event Fabbian did not just want
to launch new products. The need was
to present lighting solutions for the
professionals. This could be achieved
through the use of both new and old
items, but always employed in new ways.
In order to start a relationship with the
professionals of the industry it was
necessary for Fabbian to show its ability
to develop new ideas and new architectural
concepts through the use of lighting
fixtures.
