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IL LETTO SOMNIA, DISEGNATO DA GIULIO IACCHETTI, È
REALIZZATO TOTALMENTE IN ITALIA, COSÌ COME TUTTA
LA PRODUZIONE DI MATERASSI E DELLE COMPONENTI
DEI SISTEMI LETTO DI DORELAN.
THE SOMNIA BED, DESIGNED BY GIULIO IACCHETTI, IS
MADE ENTIRELY IN ITALY, AS IS THE WHOLE RANGE OF
DORELAN MATTRESSES AND BED SYSTEM COMPONENTS.
Made in Italy:
doing things well
There are only three countries in the world in which the
addition of the “Made in” suffix adds a certain value in
terms of specificity and recognition: Germany, China
and, of course, Italy. If “Made in Germany” implies
precision, reliability, and solidity, as a counterpoint,
“Made in China” refers more to massive production,
without quality stand-outs, and with little added value.
But when we see “Made in Italy”, it opens up a world
of knowledge and wisdom, variety and inclusiveness,
and innovation that has never been separated from
the traditions that make our country unique.
My work constantly leads me to meet and, often, to
research top producers with whom I embark on new
projects. I have done so for about thirty years. Since
my very first day of work, I have been on the streets
of our Italy to meet people in places where things
“happen”, where ideas precipitate into solutions and
products, and where the daring nature of certain
special businesspeople is the foundation of record-
breaking developments and unparalleled quality. I
might therefore be authorised, because of my unique
observatory, to discuss Made in Italy and why Italy
has taken on this role in the world. This is not the case.
I can only tell you about my sincere astonishment and,
at times, the deep emotion I feel, when I see and hear
about how stubbornly Italian entrepreneurs and their
amazing workers have tackled the precariousness of
a country like ours head-on, giving the world beauty
and uniqueness. In other words, I still do not know why
Italy has become an international point of reference
with its famous “4 A’s”, on which national exports are
based: Alimentari (Food), Abbigliamento (Clothing),
Arredo
(Furniture)
and
Automobili/Automazione
(Automobiles/automation).
Furthermore,
I
can’t
explain why Italy is able to continuously break records
in the production of seemingly marginal products such
as in ice cream machines, taps and fittings, shoes,
eyeglasses and, of course, pasta (just to name a few).
There are so many stories that intertwine when
we talk about the “Italy of excellence”. Maybe we
should conduct a sociological, rather than economic,
investigation in order to understand where our
passion for quality comes from. To tell you the
truth, I have some ideas. Maybe we are a country of
entrepreneurs who are never satisfied with what they
find and who are ready to search for new solutions
to overcome limits that might seem insurmountable
to most people. Uncertainty has shaped a class of
women and men who have held steadfast to their
determination to make our world more beautiful and
welcoming, each doing his or her part. Whether it is
a bed, a violin, a blown glass vase or a red car that
shoots over the plains like lightning, drawing a line
from the past to the future, from dreams to wishes, a
special ambassador of an Italy that has decided to do
things well every single day.
