08
09
Some companies do more than simply produce furniture - they
build identities and visions, transforming design into a universal
language that transcends eras and cultures. Desiree is one of them.
It stands as a hallmark of Italian furniture excellence, blending
craftsmanship, research, and innovation. In 1995, the Lucchetta
brothers - Antonio, Fiorenzo, Gaspare and Giancarlo - owners of
Gruppo Euromobil, embarked on a journey of transformation that
led Desiree to redefine the very concept of comfort and beauty.
Today, in 2025, the brand celebrates thirty years within
the Group - an anniversary that is more than just a milestone;
it is an opportunity to reaffirm its identity and look towards
the future with a renewed vision. For Desiree, design has never
been a mere stylistic exercise but rather an ongoing pursuit
that seamlessly merges craftsmanship and functionality.
Every project is conceived with the aim of transforming space
into a place of well-being, through an aesthetic language that
balances formal precision, material harmony, and meticulous
attention to detail.
This approach has been further reinforced by its belonging
to Gruppo Euromobil - an ecosystem where design engages in
dialogue with experimentation and a deep-rooted design culture.
Desiree’s identity has been shaped through collaborations with
internationally renowned designers, whose vision has given rise
to collections that transcend aesthetics, rooted in an in-depth
exploration of form, materials, and proportions. Over the years,
Desiree has evolved without ever losing its roots, managing to
anticipate trends without merely following them, maintaining a
strong and unmistakable identity.
Today, the brand looks to the future with a clear vision: to
create sustainable design, deeply connected to nature and
capable of responding to the ever-changing needs of the world.
Sustainability is not just a production choice, it’s a core value
reflected in the durability of its products, in uncompromising
quality, and in profound respect for people’s time and space.
The soul of the Group has always been influenced by the
world of art, regarded as an inexhaustible source of inspiration
and research. This vision has enabled Desiree to integrate
into a broader creative landscape, where design and artistic
experimentation intersect to drive innovation.
«Engaging with the art world and artists, sharing time with
them, teaches us to look ahead towards new horizons unknown
to the industrial world. Integrating art with industry changes the
way we do business and fosters cultural growth for everyone
involved. Art trains the eye to appreciate beauty, brings us
serenity, and allows us to experience time in a different way»,
says Gaspare Lucchetta.
In
2025,
Desiree
is
the
protagonist
of
“La
Casa
dell’Architetto” project promoted by Marie Claire Maison at the
GAM Galleria d’Arte Moderna in Milan, with an installation
designed by Matteo Thun & Antonio Rodriguez.
This book serves as a manifesto of values, insights, and
collaborations - a journey through thirty years of innovation
and tradition within Gruppo Euromobil. Desiree has transformed
design into a complete experience, where every shape is
conceived for well-being, and every detail is crafted to stand
the test of time.
