HOW IT ALL BEGAN
The Joules story began in 1989, when Tom Joule, son of a fashion
retailer, pitched up at a rural show. It was probably raining. Tom had
a deep understanding of his customers and a vision to redefine British
classics with a dedication to quality and detail. Before long, Joules was
synonymous with effortless British style.
With founder Tom Joules taking the reins, today Joules is re-imagining
all it pioneered more than three and a half decades ago.
