[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"catalog-mdf-italia-stories-about-2022":3,"$f54gFciXR1FznWJVNft3TqcXl0B8GYbPbga8lnvghe78":61},{"id":4,"title":5,"slug":6,"image":7,"source":8,"brand_name":9,"brand":10,"brand_slug":11,"file_size":12,"pages":13,"pages_count":56,"matched_pages":57,"match_count":58,"two_pages":59,"show_text":60},24083,"Stories About 2022","mdf-italia-stories-about-2022","\u002Fmedia\u002Fimages\u002F57\u002Feea1aac5715b1bff50c1de3a1d4bcc-28f40dd9b4.1.png","http:\u002F\u002F127.0.0.1:8000\u002Fprivate\u002Ffiles\u002F47\u002F14f7cc6151e567d5238d7f18dee7f1-28f3e01316.pdf","MDF Italia",2271,"mdf-italia","6.6 MB",[14,17,21,25,29,33,37,41,45,49,53],{"image":7,"text":15,"number":16},"2022  Journal\nmdf italia. Stories about\nmdf italia. \nStories about\nP \nIndex\n2 \nSoft tones\n6 \nContract. Office\n10  \nTools\n12  \nNeil. A family affair\n14  \nEn plein air\n16  \nNVL Table Awards\n18  \nAcerbis\n20  \nUniversal Chair. Novelties 2022\n",1,{"image":18,"text":19,"number":20},"\u002Fmedia\u002Fimages\u002F57\u002Feea1aac5715b1bff50c1de3a1d4bcc-28f40dd9b4.2.png","3\n2\n2022  Journal\nmdf italia. Stories about\nSoft tones\nSoft tones.\n1 \nTense Material, table\n \nby Piergiorgio \n \n& Michele Cazzaniga.\n \nNeil Textile, chair\n \nby Jean Marie Massaud.\n2 \nRandom Wood 5C, bookcase\n \nby Neuland Industriedesign.\n \nNeil Twist, armchair\n \nby Jean Marie Massaud.\n \nFlow Low Table\n \nby Jean Marie Massaud.\n3 \nMinima 3.0, system\n \nby Metrica design \n \nBruno Fattorini.\n \nYale Low Table\n \nby Jean Marie Massaud.\n4 \nNext page:\n \nCosy, sofa system\n \nby Francesco Rota.\n \nFuji, pouf\n \nby Francesco Rota.\n \nTense Material, coffee table\n \nby Piergiorgio \n \n& Michele Cazzaniga.\n1\n2\n3\nLightness, Challenge, Wonder are the concepts underlying the 30 years of \nMDF Italia design. The company’s identity has evolved and continued to establish \nitself and its values since 1992, the year it was founded. In perfect harmony with \nthe MDF Italia philosophy, and in continuity with the prominent architectural footprint \nof the Israeli Pitsou Kedem Architects Studio, Francesco Meda and David Lopez \nQuincoces have curated the new image of the showroom in Mariano Comense, \nin collaboration with the stylist duo Cameranesi Pompili. \n \nThe concept recalls the innermost core of the company’s DNA: white. This \nnon-colour, which actually contains all colours, embodies synthesis, potential \nenergy, balance and archetype. Viewers choose what to gaze at while their imagi-\nnation is free to make its own designs – such is the power of the monochrome \nvariations of the ambiences.\nLeggerezza, Sfida, Meraviglia, hanno contraddistinto i 30 anni di design MDF Italia.  \nL’identità dell’azienda si è costantemente evoluta ed affermata nella coerenza \ndei propri valori dall’anno della sua fondazione, il 1992. In perfetta sintonia con la \nfilosofia MDF Italia, ed in continuità con l’importante impronta architettonica \ndello studio israeliano Pitsou Kedem, Francesco Meda e David Lopez Quincoces \nhanno curato l’immagine del nuovo allestimento dello showroom di Mariano  \nComense, con il supporto degli stylist Cameranesi Pompili. \n \nIl concetto richiama l’essenza più profonda nel DNA dell’azienda: il bianco. \nQuesto non colore, che comprende tutti i colori, è sintesi, energia potenziale, \nequilibrio e archetipo. L’osservatore sceglie dove soffermare lo sguardo mentre \nl’immaginazione vaga libera di progettare, questa è la forza delle variazioni \nmonocrome degli ambienti. \n4\n",2,{"image":22,"text":23,"number":24},"\u002Fmedia\u002Fimages\u002F57\u002Feea1aac5715b1bff50c1de3a1d4bcc-28f40dd9b4.3.png","5\n4\n2022  Journal\nmdf italia. Stories about\nSoft tones\n1992–2022. \n30 years of mdf italia design\n5 \nMinima 3.0, system\n \nby Metrica design \n \nBruno Fattorini.\n6 \nMia, armchair\n \nby Francesco Bettoni.\n7 \nYale X, sofa\n \nby Jean Marie Massaud.\n \nYale Low Table\n \nby Jean Marie Massaud.\n \nMinima 3.0, system\n \nby Metrica design Bruno Fattorini.\n8 \nTense Material, table\n \nby Piergiorgio \n \n& Michele Cazzaniga.\n \nFlow Leather, chair\n \nby Jean Marie Massaud.\n9 \nNVL Table, round version\n \nby Jean Nouvel Design.\n \nAchille, armchair\n \nby Jean Marie Massaud.\n5\n6\n7\n8\n9\n",3,{"image":26,"text":27,"number":28},"\u002Fmedia\u002Fimages\u002F57\u002Feea1aac5715b1bff50c1de3a1d4bcc-28f40dd9b4.4.png","7\n6\n2022  Journal\nmdf italia. Stories about\nContract. Office\nOffice\n1\nContract.\nReception \nOpen space\nSingle office\nMeeting \nroom\nInformal area\nCoffee bar\nGarden\nThe Office market features a wide range \nof products, offered by several compa-\nnies, with different placement types and \nlevels. Why MDF Italia for the Office?  \nThe ability to give voice to contemporary \nneeds in a unique fashion, with the \noption of customising products and their \niconic recognisability, has always been \npart of the company’s DNA. In this vein, \nwe also have contract fittings according \nto MDF Italia: a range of products in \npursuit of formal synthesis, top-quality \ntechnical skills and a marked aesthetic \ncharacter. Matter, colour, clean lines and \npatterns define a world of study and \nexperiments, identifying highly flexible \nambiences designed to last. \n \nWhile until recently the aesthetic \naspect of office decor often remained in \nthe background compared to the func-\ntionality and savings, it has now taken \ncentre stage in the name of sophistica-\ntion. Interesting ways of experiencing \nwork today, such as hybrid work-domes-\ntic areas or the need to blend the classic \noffice space with products that do not \ntraditionally belong to it, have prompted \nthe need for a design that is pleasing to \nthe eye and comfortable to use. Chairs, \ndesks, simpler or more complex systems \nand containers, as well as upholstered \nfurniture and a variety of fittings and \naccessories, allow us to offer a complete \nrange of products and configurations.  \nThis ensures an ever-consistent compo-\nsitional freedom where the designer’s \ncreativity and the novelty of the products \non offer easily fit in with and respect  \nthe design as a whole. Quality, attention \nto detail and versatility characterise  \nan array of permanent yet constantly \nrevised products that embody the \nbrand’s stylistic codes. With its organisa-\ntional structure, vocation and design \nculture, MDF Italia ensures a thorough, \nskilled and ongoing service, thanks to  \na decades-long experience in the Home \nsector and constant collaboration with \narchitects and designers. \n \nThe current themes of sustainabili-\nty, wellness protocols and great atten-\ntion to production processes, as well as \ncompliance with strict workspace \nregulations, complete the company’s \nexperience. The ambiences proposed \nhere express the innermost identity and \nvalues of MDF Italia. The visual story  \nis a symbolic journey winding through \nambiences at times undefined and \nundefinable – from reception area to \nopen-plan office, from conference \nrooms to informal spaces, from common \nareas to outdoor spaces. The underlying \ntheme attests to a compositional study \nalien to the traditional Office canons.   \n \nThe manifold types of products and \nfinishes in the catalogue allow us to \ngive voice to several spaces in the Office \nworld: from traditional to co-working \nspaces to the home office.\nAn interview with 967 Arch \nMauro Pizzi and Cesare Chichi\n",4,{"image":30,"text":31,"number":32},"\u002Fmedia\u002Fimages\u002F57\u002Feea1aac5715b1bff50c1de3a1d4bcc-28f40dd9b4.5.png","9\n8\n2022  Journal\nmdf italia. Stories about\nContract. Office\nThe new website devoted to MDF Italia \ncontract fittings, the best way to study \nand explore our range of furnishings for \nevery Office ambience: from the more \nformal conference rooms to the more \ninformal cafe and outdoor areas.\nIl nuovo sito dedicato al contract MDF \nItalia è il modo migliore per approfondire \ned esplorare la nostra gamma di prodotti \nd’arredo per ogni ambiente dell’Office: \ndal più formale come la sala riunioni,  \na luoghi di relax e svago come la caffet-\nteria e l’outdoor.\nIl mercato dell’Office è caratterizzato da \nuna vastissima gamma di prodotti,  \nofferti da numerose aziende, con differen-\nti tipologie e livelli di posizionamento. \nPerché MDF Italia per l’Office? La capaci-\ntà di interpretare le necessità contem-\nporanee in modo unico, con possibilità\ndi personalizzazione e iconica riconosci-\nbilità del prodotto, da sempre fa parte del \nDNA dell’azienda. In questa chiave si \ninserisce il contract secondo MDF Italia: \nun’offerta di prodotti che cerca la sintesi \nformale, la massima tecnica e il forte \ncarattere estetico. Materia, colore, pulizia \ndi linee e geometrie codificano un mondo \ndi ricerca e sperimentazione, identifican-\ndo ambienti altamente flessibili e durevoli. \n \nMentre, fino a qualche tempo  \nfa, l’aspetto estetico nell’arredo d’ufficio \nrimaneva spesso in secondo piano,  \nin favore della massima funzionalità e \nrisparmio, oggi acquista una sofisticata \ncentralità: interessanti modi di vivere  \nil lavoro oggi, quali l’ibridazione con lo \nspazio domestico o la necessità di \ncontaminare lo spazio classico dell’uffi-\ncio con prodotti che tradizionalmente \nnon gli appartengono, suggeriscono la \nnecessità di un design piacevole alla vista \ne confortevole all’uso. Sedute, scrivanie, \nsistemi semplici e più elaborati, conteni-\ntori, ma anche imbottiti e diversi comple-\nmenti d’arredo, consentono di offrire un \nvasto alfabeto di prodotti che, unito  \nad un’ampia gamma di configurazioni, \ngarantiscono una libertà compositiva \nsempre coerente, nella quale la creatività \ndel progettista e la freschezza delle \nproposte si inseriscono con facilità e \nrispetto del progetto nella sua comples-\nsità. Qualità, cura del dettaglio, versatilità \ncaratterizzano una gamma di prodotti \ncontinuativi, sempre coerenti ai codici \nstilistici del brand ed in aggiornamento \npermanente. MDF italia, con la sua struttu-\nra organizzativa, vocazione e cultura del \nprogetto, garantisce un servizio attento, \ncontinuo e competente, grazie all’espe-\nrienza decennale maturata nel settore \nHome e al continuo scambio con archi-\ntetti e designer. Gli attuali temi di sosteni-\nbilità, protocolli di benessere e grande \nattenzione ai processi produttivi, insieme \nal rispetto delle rigide normative in \nmateria di spazi di lavoro, completano \nl’esperienza dell’azienda.\n \nGli ambienti qui proposti trasmet-\ntono l’identità profonda e l’espressione \ndei valori MDF Italia. Il racconto visivo si \nsnoda in un viaggio simbolico attraverso \nambienti talvolta non definiti e definibili, \ndalla reception all’open space, dalle \nsale riunioni agli spazi informali, dalle \naree di condivisione agli spazi esterni. \n \nIl filo conduttore attesta una ricerca \ncompositiva fuori dai tradizionali canoni \ndell’Office. Le molteplici tipologie di pro-\ndotto e di finiture a catalogo consen-\ntono di interpretare diversi spazi legati \nal mondo dell’Office: da quello  \npiù tradizionale al co-working, fino \nall’home-working.\n2\n3\n1 \nPrevious page:  \n \nYale X, sofa\n \nby Jean Marie Massaud.\n \nNeil premiun, armchair\n \nby Jean Marie Massaud.\n \nYale and Flow Low Table\n \nby Jean Marie Massaud.\n \nLe banc, bench\n \nby Xavier Lust.\n2  \n20.Venti Light, system \n \nby 967 Arch.\n \nFuji, pouf by Francesco Rota.\n \nTense, table by Piergiorgio \n \n& Michele Cazzaniga.\n \nFlow and Neil Textile, chair\n \nby Jean Marie Massaud.\n3 \nCosy, sofa system\n \nby Francesco Rota.\n \nNeil Twist, armchair and stool\n \nby Jean Marie Massaud.\n \nFlow Low Table\n \nby Jean Marie Massaud.\nwww.contract.mdfitalia.it\n",5,{"image":34,"text":35,"number":36},"\u002Fmedia\u002Fimages\u002F57\u002Feea1aac5715b1bff50c1de3a1d4bcc-28f40dd9b4.6.png","11\n10\n2022  Journal\nmdf italia. Stories about\nTools\nThe Tool Box contains catalogues and materials for an in-depth analysis, such as \nthe Product Book, the Mood Book, the Attitude magazine and this Journal: tools \nwhose visual stories aim to share the ethical and aesthetic values of MDF Italia, as \nwell as to give all the product specifications. Among the latest items: the Tense \nBox, devoted specifically to the entire Tense collection, and the online configurator \navailable on our website. Alongside these constantly updated analogue and digital \ntools, our identity is completed by our physical spaces – a meticulous sales, service \nand assistance network, as well as the showroom and headquarters in Mariano \nComense, designed according to the MDF Italia philosophy.\nIl Tool Box raccoglie cataloghi e materiali di approfondimento come il Product \nBook, il Mood Book, il magazine Attitude o questo stesso Journal, strumenti che \nattraverso racconti visivi mirano ad infondere i valori etici ed estetici di MDF Italia, \noltre che a dare tutte le specifiche informative sui prodotti. Tra le ultime novità: \nTense Box, specificatamente dedicato all’intera collezione Tense, e il configuratore \non-line disponibile sul nostro sito. Al fianco di questi strumenti analogici e digitali\nin costante aggiornamento, completano l’identità i nostri luoghi fisici: l’accurata \nrete di vendita e assistenza, ma anche lo showroom e l’headquarters a Mariano \nComense, progettati in piena filosofia MDF Italia. \nTools\n360° Configurator\nIn the past few years, in parallel with the continuity of our creative design process, \nwe have been actively renewing our communication efforts so as to offer \nprofessionals and private customers alike precise tools that give all the required technical \ninformation as clearly and accurately as possible.\nIn questi anni, parallelamente alla continuità del nostro progetto creativo, stiamo \nportando avanti un rinnovato sforzo di comunicazione per offrire, \nal professionista come al privato, strumenti puntuali che trasmettano nel modo più chiaro \ne preciso possibile tutte le informazioni tecniche necessarie. \n1 \nPrevious page: endless shapes, colours and  \n \n \nletters dance across the covers and pages, creating  \n \nthe bold alphabet of a one-of-a-kind language.\n2 \nNo barriers between your imagination and your  \n \ndesign: our configurator helps us \n \nguide you in picturing your personalised product.\n3 \nThe essential tools to plan your world: \n \nTool Box and Tense Box contain endless \n \ncombinations of dreams and designs.\n2\n3\n",6,{"image":38,"text":39,"number":40},"\u002Fmedia\u002Fimages\u002F57\u002Feea1aac5715b1bff50c1de3a1d4bcc-28f40dd9b4.7.png","12\n2022  Journal\nmdf italia. Stories about\nNeil. A family affair\nNeil. \nA family affair.\nArmchair, \nChair, Stool, \nLeather,\nTwist, Textile.\nOne name, countless solutions. The Neil seat family holds several records within \nthe MDF Italia collection: among the most iconic chairs, Neil stands out for its \nmarked versatility in use, several types, severe simplicity and accurate design \ndown to the last detail. The steel rod structure lends itself to the look that will  \nfit best with the tone of the room it is placed in. Indeed, the Neil collection includes \narmchairs, stools and chairs designed for different ambiences, indoor and out-\ndoor alike – for the home, the office, or contract environments. \n \nThe “clothes” (or upholstery) are available in a wide range of colours and \ndifferent materials: fabric (Neil Textile), saddle-hide (Neil Leather), woven rope \n(Neil Twist). The Neil family’s strength lies in its versatility, its dedication in its \nlightness and comfort. \n \nLast but not least, sustainability is one of the values at the heart of this \ndesign: the use of high-quality but recyclable materials, combined with expertise \nand smart production systems and easy-to-disassemble seats (so as to promote \na correct recycling process), make the product long lasting while reducing waste.\nUn nome, tante soluzioni. La famiglia di sedute Neil vanta diversi primati all’in-\nterno della collezione MDF Italia: tra le sedute più iconiche, Neil si distingue \nper una spiccata versatilità d’uso, numerose declinazioni tipologiche, rigorosa \nessenzialità e accuratezza di progettazione in ogni dettaglio. La struttura in \nfilo d’acciaio è facilmente vestibile con il look che meglio si combina al tono \ndell’ambiente in cui è posta. \n \nInfatti, Neil comprende poltrone, sgabelli e sedute progettati per diversi \nambiti dell’indoor come dell’outdoor; per il domestico, per l’office o per il  \ncontract. “L’abito”, ovvero il rivestimento, è disponibile in una vasta gamma colore \nin diversi materiali: tessuto (Neil Textile), cuoio (Neil Leather), corda intrecciata \n(Neil Twist).  \n \nL’adattabilità è la sua forza, la leggerezza e il comfort la sua dedizione. \nInfine, la sostenibilità è uno dei valori che guida questo progetto: l’utilizzo  \ndi materiali di qualità ma riciclabili, unito a competenza e sistemi di produzione \nintelligenti, e a sedute facilmente disassemblabili - per favorire un corretto  \nprocesso di riciclo - rendono il prodotto durevole nel tempo e limitano gli sprechi.\nArmchair\nseat H41.3\nArmchair \nwith armrest\nseat H41.3\nChair\nseat H45\nStool \nseat H65\nStool \nseat H78\n1 \nComfort: as practical as a chair, as enveloping as an armchair: \n \nthe fabric’s extreme comfort takes shape here.\n2 \nElegant: elegance is quiet simplicity, like a thread winding \n \nin a colourful pattern.\n3 \nReduction: a simple structure and noble covering, \n \nthe most successful summary of an icon. Nothing more, nothing less.\n13\n",7,{"image":42,"text":43,"number":44},"\u002Fmedia\u002Fimages\u002F57\u002Feea1aac5715b1bff50c1de3a1d4bcc-28f40dd9b4.8.png","15\n2022  Journal\nmdf italia. Stories about\nEn \nplein \nair\nBeing outdoors goes hand in hand with the \nawareness of living according to nature, and \nallows us to appreciate the nuances generated \nby light on every detail – on a city balcony or \nbefore the sun setting on the sea, summer and \nwinter alike. And so MDF Italia interprets the \noutdoors: a journey of discovery through time \nand space with a collection capable of span-\nning completely different seasons and places \nthanks to furnishing systems that prove com-\nplete, integrated and versatile. Having always \nobserved the evolution of lifestyles in public \nand private spaces, MDF Italia pays special \nattention to the grawing importance of outdoor \nspaces, poised between detailed design and \nhigh-quality materials.\nStare all’aria aperta accompagna la consape-\nvolezza di vivere secondo natura, permettendo \ndi cogliere le sfumature che la luce genera su \nogni particolare, d’estate come d’inverno, in una \nterrazza di città come davanti ad un tramonto \nsul mare. Così MDF Italia interpreta l’outdoor: un \nviaggio di scoperta nel tempo e nello spazio con \nuna collezione capace di attraversare stagioni \ne luoghi diversissimi grazie a sistemi di arredo \ncompleti, integrati e versatili. Da sempre MDF \nItalia osserva l’evoluzione degli stili di vita negli \nspazi pubblici e privati, per questo pone partico-\nlare attenzione alla nuova centralità dell’outdoor, \nin equilibrio tra accuratezza di progettazione e \nqualità dei materiali.\n14\nEn plein air\n1 \nRock Table \n \nby Jean Marie Massaud.\n \nNeil Twist, chair\n \nby Jean Marie Massaud.\n2 \nArpa, sofa, armchair\n \nand low table \n \nby Ramón Esteve Estudio.\n3 \nNeil Twist, armchair\n \nby Jean Marie Massaud. \n \n4 \nNext page: Rock Table \n \nby Jean Marie Massaud.\n \nFlow Filo, chair \n \nby Jean Marie Massaud.\n",8,{"image":46,"text":47,"number":48},"\u002Fmedia\u002Fimages\u002F57\u002Feea1aac5715b1bff50c1de3a1d4bcc-28f40dd9b4.9.png","16\n2022  Journal\nmdf italia. Stories about\nNVL Table Awards\nThe distinctive features of Jean Nouvel’s architecture are on display in NVL Table, \nwhere the fullness of the base contrasts playfully with the lightness of the top.  \nNVL Table is an ode to conviviality, a table to sit at together, sharing peaceful mo-\nments. And today we are proud to share the many awards won by this design  \nby Jean Nouvel Design for MDF Italia. \nEDIDA – Elle Deco International Design, one of \nthe most prestigious international awards, singled \nout NVL Table in the “Furniture” category.  \nNVL Table was also the winner of the “Best Dining \nExperience” category of the Wallpaper* Design \nAwards 2021, the award celebrating 2020 successes \nin design. \n \nA new achievement for NVL Table has also \nbeen the “Furniture” category of the Archiproducts\nDesign Awards 2021, the award celebrating  \nexcellence in worldwide design. Last but not least, \nthe Permanent Observatory of Design ADI, which \nevery year takes into consideration the best design \nin production all over Italy, chose NVL Table  \nto be published in the ADI Design Index 2021. \n \nA prize that represents the first step towards \nthe awarding of the Compasso d’Oro, the most \nprestigious award in Italian design circles and one \nof the most renowned internationally.\nI caratteri distintivi dell’architettura di Jean Nouvel si manifestano pienamente in \nNVL Table, in cui il pieno del basamento dialoga in un gioco di contrasti con la leg-\ngerezza del piano. NVL Table è un inno alla convivialità, un tavolo attorno al quale \nsedersi per condividere serenamente. E, con orgoglio, condividiamo oggi i numerosi \npremi che questo progetto di Jean Nouvel Design per MDF Italia ha conquistato. \nEDIDA – Elle Deco International Design Awards,  \nuno dei più importanti premi a livello internazionale, \nha premiato NVL Table nella categoria “Furniture”. \nNon solo, NVL Table è il vincitore del Wallpaper* \nDesign Awards 2021 nella categoria “Best Dining \nExperience”, il premio che celebra i successi del \ndesign dell’anno 2020. \n \nUn nuovo traguardo per NVL Table è anche \nl’Archiproducts Design Awards 2021 nella categoria \n“Furniture”, il premio che celebra l’eccellenza del \ndesign mondiale. Infine, l’Osservatorio permanente \ndel Design ADI, che ogni anno prende in esame \nsu tutto il territorio nazionale il miglior design in pro-\nduzione, ha selezionato NVL Table per la pubblica-\nzione sull’ADI Design Index 2021. \n \nUna premiazione che rappresenta il primo passo \nverso l’assegnazione del Compasso d’Oro, il più alto \nriconoscimento nell’ambito del design italiano e \ntra i premi più famosi anche in ambito internazionale.\nNVL Table Awards.\nEDIDA\nElle Deco International \nDesign Awards\n2021\nWallpaper* \nDesign Awards \n2021\nArchiproducts \nDesign Awards \n2021\nADI \nDesign Index \n2021\n1 \nNext page: NVL Table, styling Simona Silenzi Studio \n \nwith Gaia Marchesini, photo by Federico Cedrone. \n \nCourtesy Elle Decoration International.\nNVL Table Awards\n",9,{"image":50,"text":51,"number":52},"\u002Fmedia\u002Fimages\u002F57\u002Feea1aac5715b1bff50c1de3a1d4bcc-28f40dd9b4.10.png","19\n18\n2022  Journal\nmdf italia. Stories about\nAcerbis\nThe new communications design by Studio Temp for \nAcerbis presents a strong yet graceful identity. \nThe logo draws inspiration from the original monogram \n“ab”, reduced to a different, original letter “a”. \n \nA familiar shape recalling a snail, a nautilus or \na golden ratio. The logo also represents a porthole, a \nspyglass allowing us to view and interpret design \nthrough Acerbis’ lens. Last but not least, it also repre-\nsents graffiti – that is, the mark of a writer who studies \nlettering. Representing the state of the art with its \n150-year history, Acerbis’ ongoing quest for modernity \nhas produced extraordinarily innovative creations. \nRemasters is a meticulous selection of archive designs \ncurated by Francesco Meda and David Lopez Quin-\ncoces, creative directors at Acerbis, to celebrate a \nlegendary era of experiments and to provide a perspec-\ntive analysis of Acerbis icons: true foundations of \nbeauty and functionality on which to build the future \nchapters of the brand’s history. With a catalogue in \nkeeping with the new identity of the brand, Remasters \nincludes the 11 products of the collection and the \ntools supporting their story: photo portraits, images of \ndetails, informative descriptions and technical \nspecifications as well as a vast introductory section that \nretraces the history of the brand. The collection fea-\ntures three products chosen from the Acerbis archives \nand revisited in new versions and finishes: Florian, \ndesigned by Vico Magistretti in 1989, Serenissimo and \n1\nLopez Quincoces, direttori creativi di Acerbis, per \ncelebrare un’epoca leggendaria di sperimentazione \ne per fornire un’analisi prospettica delle icone Acerbis: \nvere fondamenta di bellezza e funzionalità, presuppo-\nsti su cui costruire i futuri capitoli della storia di Acerbis. \nCon il catalogo in linea con la nuova identità del brand, \nRemasters raccoglie gli 11 prodotti della collezione \ne gli strumenti a supporto del loro racconto: ritratti \nfotografici, immagini di dettaglio, descrizioni informa-\ntive e tecniche oltre che un’ampia sezione iniziale che \nripercorre la storia del brand. La collezione accoglie \ntre nuovi prodotti selezionati dall’archivio Acerbis, \nrieditati e riproposti in nuove varianti e finiture: Florian \ndisegnato da Vico Magistretti nel 1989, Serenissimo\ne Creso di Lella e Massimo Vignelli, rispettivamente \ndel 1985 e 1988.  \n \nAnche il nuovo sito web Acerbis è online con \nl’intera collezione. Forte identità grafica, con un accesso \nimmediato e completo a tutte le informazioni tecniche, \nil nuovo sito offre allo stesso tempo un affascinante \nracconto editoriale che ripercorre la storia dei prodotti  \ne del brand attraverso immagini e documenti d’archi-\nvio. Infine, la presenza social di Acerbis è caratterizzata \ndal diventare un contenitore di momenti, dall’ispirazio-\nne al prodotto finale, attraverso still life istituzionali, \nmoodboards e backstage, per raccontare l’azienda in \nmodo personale e assolutamente vivo.\nacerbisdesign.com\nCreso, designed by Lella and Massimo Vignelli \nin 1985 and 1988, respectively. \n \nThe new Acerbis website is also online with the \ncomplete collection. With a strong graphic identity and \ninstant, comprehensive access to all technical specifi-\ncations, the new web site also offers a fascinating edito-\nrial story that draws on archive images and records to \nrecall the history of the products and of the brand itself. \nLast but not least, Acerbis’ social media presence \ntakes shape as a container of moments, from inspiration \nto the final product, via institutional still lifes, mood-\nboards and backstage images, telling the story of the \ncompany in a personal and astonishingly vivid manner.\nIl nuovo progetto di comunicazione, firmato Studio \nTemp per Acerbis, propone un’identità forte e gentile. \nIl logo prende spunto dallo studio del monogramma \noriginale “ab”, che si semplifica in una “a” diversa ed \ninedita. Una forma familiare, in quanto ricorda una \nchiocciola, un nautilus o una proporzione aurea. Il logo \nrappresenta anche un oblò, un cannocchiale da cui \nosservare e interpretare il design attraverso la lente di \nAcerbis. Raffigura anche un graffito, ovvero il segno  \ndi un writer nel suo studio del lettering. All’avanguardia \ncon i suoi 150 anni di storia, la costante ricerca di \nmodernità di Acerbis ha prodotto creazioni di straordi-\nnaria innovazione. Remasters è un’attenta selezione  \ndi design d’archivio operata da Francesco Meda e David \n2\n1 \nAn ‘a’, a gentle and bold shape that comes \n \nout of the two-dimensionality to be declined \n \nin different materials.\n2 \nThe new Remasters catalogue is here! \n \nDeveloped in collaboration with Studio Temp,   \n \nis the ultimate expression of the Acerbis’ \n \ngraphic identity.\n3 \nSerenissimo, design Lella & Massimo   \n \n \nVignelli, returns to its roots with an encaustic   \n \nbase in three new colours, its most popular finish  \n \nis more commonly known as Venetian stucco.\n4 \nNext page: Creso explores a use of materials \n \nthat underlines the potency of the design, with  \n \nits round top and pillar base.\n3\nScopri la collezione\nDiscover the collection\nAcerbis.\n",10,{"image":54,"text":55,"number":56},"\u002Fmedia\u002Fimages\u002F57\u002Feea1aac5715b1bff50c1de3a1d4bcc-28f40dd9b4.11.png","Credits\nConcept \nand Graphic design:\nStudio CCRZ\nConcept corporate 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