[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"catalog-magis-sustainability-book-2023":3,"$f54gFciXR1FznWJVNft3TqcXl0B8GYbPbga8lnvghe78":100},{"id":4,"title":5,"slug":6,"image":7,"source":8,"brand_name":9,"brand":10,"brand_slug":11,"file_size":12,"pages":13,"pages_count":95,"matched_pages":96,"match_count":97,"two_pages":98,"show_text":99},18054,"Sustainability Book 2023","magis-sustainability-book-2023","\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.1.png","http:\u002F\u002F127.0.0.1:8000\u002Fprivate\u002Ffiles\u002F18\u002Ffc1b11088297a2170957e603764124-288e7f9ebf.pdf","Magis",1300,"magis","6.2 MB",[14,17,20,24,28,32,36,40,44,48,52,56,60,64,68,72,76,80,84,88,92],{"image":7,"text":15,"number":16},"S U S T A I N A B I L I T Y\n",1,{"image":18,"text":15,"number":19},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.2.png",2,{"image":21,"text":22,"number":23},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.3.png","3\n2\ni n d e x\nsustainable design\nthe Magis way\nmaterials\ncertifications\ncase history\n004\n006\n014\n016\n022\n032\ncredits\n",3,{"image":25,"text":26,"number":27},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.4.png","sustainability\n5\n4\n  \nf\nr\no\nm\n \n \n \n \n \n \n \n \n \n \n \n \n \n \nr\ne\nc\ny\nc\nl\ni\nn\ng\n \n \n \n \n \n \n \n \n \n \n \n \n \n \nt\no\n \n \n \n \n \n \n \n \n \n \n \n \n \n \n \nc\ni\nr\nc\nu\nl\na\nr\ni\nt\ny\nsustainable\ndesign\nIt sounds like a slogan of the present day. It’s \nactually a declared mission that Magis has been \npursuing since the early 2000s.\nExperimentation, wellbeing and sustainability: \nthese are the tenets of our innovation, in which \ndesign is about complete respect of the person \nand the environment.\nThis mindfulness is also reflected in our research \ninto recyclable, biodegradable and non-toxic \nmaterials. But above all it is seen in the effort to \nchoose new technologies that reduce waste and \nmaterial use and focus on greener design that \ntranscends time and fashion.\nA good product should last. \nThat’s what we understand by sustainability.\nSince our launch back in 1976 we have enjoyed \nthe challenge of exalting the dignity of everyday \nobjects and building relationships with trusted \nsuppliers and collaborators. Because being gre-\nen is about more than just image. It is by ma-\nking ethical choices and ensuring continuity that \nsustainability is promoted throughout the supply \nchain.\nWe all have a responsibility towards the envi-\nronment, and Magis has decided to take on this \nresponsibility by choosing excellent, forward-loo-\nking, timeless design.\nEvery product, every collection is designed \naround the person and the environment, for an \nincreasing, collective well-being. This is why it is \nimportant to shun disposable products, and in-\nstead create pieces that will accompany us over \ntime before ultimately being recycled. \nWe were among the first companies to look for \nreal alternatives to plastic, going against the flow \nwhen the market was still pushing towards this \nmaterial. But it’s worth noting that good quality \nplastic, even if it doesn’t come from post-consu-\nmer waste, is not only recyclable but can last for \nmany years, reducing short-term environmental \nimpact. \nThis is also a part of research and development: \nexperimenting with new materials and rediscove-\nring old ones, in a circular economy perspective \nthat embraces new industrial processes with a \nlow environmental impact, from production to \nlogistics. \nPromoting a circular economy also means main-\ntaining lasting and trusting relationships with \npartners, developing together. We have always \nfocused on young talent, and with them we have \ngrown and formed a team that is now part of our \nfamily. We like to keep banking on emerging de-\nsigners. Because we are always looking for new \nideas, new languages, new materials and inno-\nvative methods. To respond to that “something \nmore” (Magis is a Latin locution meaning “more \nthan”) that defines us as a company.\n“End the Dictatorship of Plastic”. \n",4,{"image":29,"text":30,"number":31},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.5.png","sustainability\n7\n6\nthe Magis way\nEnvironmental impact, recycling, emissions, product durability, disposal: there are many issues rela-\nting to sustainability and they need to be addressed holistically.  \nDedication to experimentation, a drive for research, the courage to dare, none of this means a lack of \nmethod. Rather, it means doing things our way, putting sustainability front and centre. \nIt is fundamental for us to follow all the stages of a product’s life, from conception to development, \nproduction, sales, right through to the end of its life. \nidea\nresearch and \ndevelopment\nlogistics\nend of \nlife\nproduction\nrecycling\ndismantling\nproduct usage\n",5,{"image":33,"text":34,"number":35},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.6.png","sustainability\n9\n8\n“Pushing the boundaries of design” \nOur design is eclectic and uncompromising. \nWhich means it needs freedom. \nEach of our projects embodies a great idea and \nreaches the highest standards: aesthetics and \nfunction are the jewels in Magis’ crown, toge-\nther with quality, which for us is not an abstract \nconcept, but a concrete value that embraces \nall aspects of the company and its products. A \nsign of true responsibility towards people and \nthe environment. \nWe are a certified company, but it is above all \n“For Magis, design is above all a way of thinking, of generating new ideas. We \nneed to develop a culture of experimentation.” \nidea\nour authentic values, far from a mere rationale of \nconsumption, that make our collections unique. \nThe physical durability of the products goes \nhand-in-hand with their function, designed to \nmeet the needs of everyday life, and their time-\nless aesthetics, born of our deep-rooted design \nculture and tireless research. \nWe believe that every idea must be durable, cer-\ntified, recyclable and disassemblable. In a word, \nquality. That’s why research and experimenta-\ntion are such a big part of what we do. \nThis is our motto. \nAt Magis there is no product without research. \nWe are always looking for new ideas, new co-\ndes, innovative materials and production me-\nresearch and development\nthods. We constantly experiment with techno-\nlogies and processes to achieve that “extra \nsomething” that distinguishes us as a company. \nBell Chair and Costume are the perfect example \nof this modus operandi that sometimes takes \nus many years before we are satisfied with the \nresult. Experimentation is in our genes, and we \nnever tire of trying out new ideas. \nWe started in 2000, together with Jasper Mor-\nrison, with Air-Chair, the first chair designed to \nbe produced by air-moulding: the hollow shell \nwas a big success in terms of saving on time \nand material. \nIn search of alternatives to plastic, we intro-\nduced Philippe Starck’s Zartan chair in 2011: \ncompression-moulded using natural fibres, with \ninjection-moulded legs made of plant-based \nplastic. In 2017 experimentation began on Gilli \nKuchik & Ran Amitai’s Vela chair, built in ma-\ngnesium, an extremely lightweight material that \nis totally new for this field of application. This \nproject is still in progress, because not all ex-\nperiments lead to a satisfactory outcome. But \nwe don’t let that discourage us: it’s all part of \nresearch and development. \nWe are extremely careful to choose certified \nmaterials, and we strive to continuously impro-\nve our production processes in order to reduce \nemissions, production waste and non-recycla-\nble material. Reaching for a future with near-\nzero environmental impact is our dream and our \nmission. \n",6,{"image":37,"text":38,"number":39},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.7.png","sustainability\n11\n10\nOur products are made in Italy by partners lo-\ncated a few kilometres from our headquarters \nin Torre di Mosto. We attach fundamental im-\nportance to upholding our roots and tradition of \ncraftsmanship. We are proud of the Italian-made \nquality we promote with excellent workmanship \nand timeless design. A product that lasts longer \nreduces its environmental impact. \nBut there’s more to quality than meets the eye \nor the hand. At Magis, we are very careful about \nemissions and the use of renewable energy, \nand we work with specialist partners to opti-\nmise processes and improve the working envi-\nproduction\nronment too. Suffice it to say that 100% of the \nenergy used by Magis at its Torre di Mosto he-\nadquarter is clean wind energy from the Buseto \n(TP) wind farm.\nIn order to save energy and reduce emissions, \nwe rely on suppliers who recycle raw materials \nsuch as aluminium and cast iron, while the coa-\ntings we have chosen are REACH-certified and \ncomply with European regulations on the emis-\nsion of toxic substances. \nMaterials are also strictly certified, including \nFSC® wood, MDF, CARB and TSCA title VI wo-\nod-derived panels.\n",7,{"image":41,"text":42,"number":43},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.8.png","sustainability\n13\n12\nOptimising logistics means thinking about a \nmore sustainable world, by reducing packaging \nand the CO2 emissions produced by transpor-\ntation. Our partners are all located in northern \nItaly, close to us: a deliberate choice that means \nshort-haul transport and fewer emissions. \nMost of our products can be disassembled to \nfit into smaller packaging, which means saving \nspace and therefore also plastic or paper. Take \nour stackable chairs or folding products: the \nNuovastep ladder occupies minimal space, Bot-\ntle wine rack and Dejá-vù stool are completely \nlogistics\nMagis collections are made to last. And we want \nour customers to benefit from that. That’s why, \nalong with each product, we provide precise in-\nstructions for the care and maintenance of ma-\nterials, as well as a replacement parts service.\nQuality and durability are essential characteri-\nstics for Magis. So is care for the environment. \nThat’s why our products are designed in most \ncases to be disassembled into all their different \ncomponents: once they reach the end of their \nlife, they can be recycled and disposed of re-\nsponsibly. \nWe are anti-waste and strive every day to incre-\nase our use of recycled and recyclable materials \nand reduce waste and emissions. The embo-\ndiment of our efforts is Costume, designed by \nStefan Diez, in which we took the concept of the \nsofa back to the drawing board. Free of any glue \nor staples, Costume is a fully modular sofa that \ncan be completely disassembled: each compo-\nnent can be recycled separately. A pragmatic \nand versatile piece of furniture with one eye on \nthe environment and the other on style.\nA tangible example of how innovative designer \nfurniture can be.\nproduct usage\nend of life\ndisassembled in flat-pack boxes.\nOptimising space in containers and lorries me-\nans stacking more products and reducing the \nnumber of vehicles and shipments needed to \nget the product to market. \nOur packaging is ISTA 3A and 3B certified and \nmade partly of recycled paper: again in this \ncase, quality and sustainability coincide, and the \ncontent is safely protected. \n",8,{"image":45,"text":46,"number":47},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.9.png","sustainability\n15\n14\nmaterials\nMost of our products use wood from FSC®-\ncertified forests: a responsible choice that ensures \nquality and respect for the environment. They are \nalso CARB certified, which means they meet for-\nmaldehyde emission standards to ensure indoor \nair quality. \nWe have always looked for alternatives to pla-\nstics and new production methods that might \nreduce their use. We have patented plastics deri-\nved from industrial waste that are 100% recycled \nand recyclable, and post-consumer. However, \ngood quality plastic is durable and recyclable. \nWhere possible, up to 45% scrap material is \nused in the production of aluminium die-cast \nitems. A variable percentage of post-consumer \niron is also added to processes involving cast \niron. \nWe are always on the lookout for fabrics that \nmeet quality, safety and environmental require-\nments. Most of them meet European and inter-\nnational standards and are certified for EU eco-\nlabel, GreenGuard\u002FGreenGuard Gold, Oeko Tex \nStandard 100 and REACH.\nwood\nplastics\nmetals\nfabrics\n",9,{"image":49,"text":50,"number":51},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.10.png","sustainability\n17\n16\ncertifications\nFor Magis, quality is not an abstract concept, \nbut rather, a tangible value that permeates all \naspects of the company and its products, as \nwell as a sign of true responsibility towards \npeople and the environment. \nMagis’ quality management system is ISO 9001 \ncertified from 2004, proving that it is constantly \nimproving and always in line with consumer \nexpectations. Safety at work and compliance \nwith environmental legislation are ISO 14001 \ncertified from 2007. This international standard \nrequires that not only Magis itself, but also \nby its suppliers and local institutions take a \nsustainable \napproach, \nconstantly \nworking \nto keep reducing pollution and limiting the \nconsumption of resources. \nMagis products are tested for resistance, \nsafety and durability in line with both European \n(EN) and American standards (ANSI\u002FBIFMA). \nIn addition to these credentials, a number of \nproducts can also boast further international \ncertification, including: the FSC® environmental \ncertification, which guarantees that wooden \ncomponents \nhave \nbeen \nsourced \nfrom \nresponsibly \nmanaged \nwoodland, \nthus \nprotecting \nprecious \nnatural \nresources \nand \nbiodiversity; \nand \nGreenGuard \nGold \ncertification, which assures that the product is \nsuitable for use in schools, hospitals and other \ncommunal spaces, thanks to its extremely low \nemissions of volatile organic compounds. The \nresistance of the packaging for some Magis \nproducts is also certified to standards ISTA \n3A and 3B, guaranteeing that the contents will \nremain intact throughout the shipping process, \nwherever in the world they are sent.\nBell \nChair \npassed \nEPD®, \na \ncertified \nEnvironmental \nProduct \nDeclaration, \nwhich \nreports environmental data over the life cycle of \nproducts in accordance with the international \nstandard ISO 14025. This certification aims to \ndefine the use of resources (materials, water, \nenergy) and the impacts on environment of the \nvarious phases of a product life-cycle.\nMagis has obtained the Ecovadis Bronze Me-\ndal for the year 2023. Ecovadis is a leading \ninternational corporate sustainability rating plat-\nform. The impact assessment model is based \non international standards such as GRI and \nISO 26000 and consists of verifying corporate \nperformance through a questionnaire involving: \nenvironment, labour and human rights, ethics, \nsustainable procurement. \nEcovadis\n",10,{"image":53,"text":54,"number":55},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.11.png","sustainability\n19\n18\nCatas is an accredited laboratory that performs \nvarious types of physical and chemical analysis \nin order to certify the safety, quality and reliabili-\nty of products in the wood and furnishing sector. \nThey verify that each material and product me-\nets the requirements of national, European and \ninternational sector standards.\nThis certification verifies that our composite \nwood products are in compliance with strict for-\nmaldehyde emission standards as stipulated in \nthe California Code of Regulations.\nThe REACH Certificate of Compliance is a docu-\nment certifying that a product complies with EU \nREACH Regulation (EC) No 1907\u002F2006. \nRegulation 1907\u002F2006 (REACH – Registration, \nEvaluation and Authorization of Chemicals) was \nintroduced by the European Union to ensu-\nre proper and safe management of chemicals \nthrough rigorous registration, evaluation, autho-\nrisation and restriction procedures. The main re-\nferences of the Regulation are Attachment XVII, \nwhich lists substances subject to restriction, \nand Attachment XIV, which lists substances \nsubject to authorization.\nAn EPD®  is a certified Environmental Product \nDeclaration, which reports environmental data \nover the life cycle of products in accordance \nwith the international standard ISO 14025.\nThe International EPD®  System is a program-\nMagis is ISO 9001 and ISO 14001 certified.\nISO 14001 certification involves an environmen-\ntal analysis to show that the organisation’s ma-\nnagement system adequately controls the envi-\nronmental impacts of its activities, and seeks to \nimprove its effectiveness and sustainability. \nISO 9001 defines minimum QMS requirements, \nand serves to assure consumers that an organi-\nsation’s goods and services are maintained and \nimproved. \nProducts that have been awarded the FSC® \nmeet the environmental and social standards of \nthe Forest Stewardship Council® (FSC®), an or-\nganisation that helps care for forests and for the \npeople and wildlife that live in them.  \nProducts that have achieved GreenGuard Cer-\ntification are scientifically proven to meet some \nof the world’s most rigorous third-party che-\nmical emissions standards, helping to reduce \nindoor air pollution and the risk of chemical \nexposure.\nISO\nCarb\nREACH\nCATAS\nFSC ®\nGreenGuard \nEPD ®\nme to develop and register EPDs for any type of \ngoods and services. The system is international,\nthird party verified and deliver flexible source \ninformation.\nISO 9001\nISO 14001\n",11,{"image":57,"text":58,"number":59},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.12.png","Air-armchair\nCyborg Club\nPiña\nTroy, 4 star\nSteelwood\nStool\nTraffic\nCuckoo - The \nWild Bunch \nDéjà-vu\ntable\nChair_One\nPSS2\nBell Chair\nCyborg Lord\nSteelwood Chair\nTroy, 5 star\nwheels\nTom & Jerry -\nThe Wild Bunch\nFirst Table\nTraffic \nPiña\nChair_One\n4 star\nFolding \nAir-chair\nAir-Table\nSubstance\nCyborg\nElegant\nStanley\nBaguette\nSpun\nCyborg\nStick\nTopsy - The Wild \nBunch \nSteelwood\nTable\nTable_One\nBistrot\nTroy, wooden \nlegs\nTuffy \nTroy, sledge\nMilà\nPiña\nPlato\nAir-chair\nCyborg Lady\nPiña\nTroy, 4 star\nwheels\nStool_One\nFirst Chair\nTraffic \nCostume\nChair_One\nDéjà-vu\nTroy, 4 legs\nTroy, wireframe\nTroy, \n4 legs\nTraffic\nPiña\nCyborg\nTraffic\nTraffic\nPiña\nTroy, sledge\nDéjà-vu\nTroy, \nwireframe\nOfficina\nchair\nOfficina\nTibu\nXZ3\nButch - The \nWild Bunch \nDodo\nPuppy\nJulian\nPiedras\nTrioli\nOfficina\nAviva\nSubstance\nSubstance\narmchair\nOfficina\nTroy, \nwireframe\nCuckoo - The \nWild Bunch \nSteelwood \nCoat Stand\nPipe\nTroy, wooden \nlegs\nSteelwood \nStool\nTroy, 5 star\nwheels\nOfficina\nTeatro\nHappy Bird\nPiña\nCyborg\nStick\nTroy, 4 star\nTroy, \n4 legs\nPiña\nPiña\nLittle Big \nPila\nTroy, 4 legs\nPipe\nTroy, 4 star\nwheels\nOfficina\nPilo\nCartools \nPiña\nTroy, sledge\nTom & Jerry -\nThe Wild Bunch\nTroy, wireframe\nPipe Table\nPiña\nTopsy - The \nWild Bunch\nLittle Big\nSteelwood\n Chair\nTuffy - \nThe Wild Bunch\nTroy, \nsledge\nTroy\nButch - The \nWild Bunch \nSpike - The\n Wild Bunch \nOfficina\nOfficina\ntable\nMy storage\nLittle Big \nSteelwood\nShelving System\nSteelwood\nTable\nAKA\nAlpina\nElysée\nThe following Magis products have obtained GreenGuard Gold certification\nThe following Magis products have obtained FSC® certification\n21\n20\n",12,{"image":61,"text":62,"number":63},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.13.png","sustainability\n23\n22\ncase study\nMagis, a tireless innovator in contemporary \ndesign, together with Philippe Starck and \nEugeni Quitllet, opens a new chapter in \nindustrial design with Zartan chair. \nA forerunner of its day, yet already a flawless \ndistillation of nature and technology, this \nstackable chair is made with the aid of 100% \nnatural, injection-moulded fibres. \nIts organic design is deliberately pared down to \nexpress pure experimentation: moulding with \nnatural materials. Ecological high technology \nexplores the potential of, linen and hemp, to \nget a glimpse of what tomorrow will look like. \nThe name is an anagram of Tarzan, as if to \nsuggest a “return to nature”. The shell is \ncompression-moulded using a novel composite \nof natural fibres. The legs are instead made \nby injection moulding, using a compound of \nnatural fibres and plastic.\n \nA revolutionary project that, after years of \nresearch, was our first attempt to reduce \nthe total amount of plastic in the product by \nintroducing natural fibres. Zartan pushed the \naccelerator on sustainability, at a time when \nthe sustainable approach to design was not yet \non the table. \nAt the time, Magis made three different \nversions: Zartan Eco, in polypropylene with \nadded natural fibres, while the shell is in \ncompression-moulded, recycled polypropylene \nwith jute or hemp; Zartan Raw, made entirely of \npolypropylene filled with glass fibre and wood, \nusing standard injection moulding; Zartan Basic \nin polypropylene reinforced with glass fibre, in a \nrange of colours, suitable for both indoor and \noutdoor use. \nToday this chair is no longer exceptional among \nMagis’ collections, but its innovation remains \na cornerstone of our modus operandi and \nit shows that experimentation and visionary \npassion have always guided us towards \nconcrete sustainability.\n2011\n2020\n2021\n2023\n2022\n1976\nAlpina\nEdward Barber & \nJay Osgerby\nBell Chair\nKonstantin Grcic\nCostume\nStefan Diez\nRE Air-Chair \u002F RE Air-Armchair\nJasper Morrison\nMagis\nZartan\nPhilippe Starck & \nEugeni Quitllet\nZartan, the first Magis \nchair developed from \nnatural and recycled \ncomposite materials\n2011\n",13,{"image":65,"text":66,"number":67},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.14.png","sustainability\n25\n24\n“Our goal was to develop a high-quality chair using the least possible material” \n– Konstantin Grcic\nBell Chair, affordable sustainability \n2020\nLightweight, cosy, recyclable. Made entirely \nfrom industrial waste. \nBell Chair perfectly represents our high-quality \ndesign, so you don’t have to choose between \nstyle and the environment. \nTogether with Konstantin Grcic we went far \nbeyond the conventional conception of a chair. \nOur goal was ambitious: to develop a high-\nquality single-shell chair using as little material \nas possible. And at a low cost. It took several \nrounds of modification, testing and prototypes \nto arrive at a chair that was affordable, well \nthought out, responsible and good quality, with \nthe right balance of technology, performance \nand aesthetics. \nWhen Magis thinks about sustainability, it consi-\nders the bigger picture. \nOur new patented material, 100% recycled and \nrecyclable polypropylene recovered from our \nfurniture production waste and the local auto-\nmotive industry, has made our plastic chair a \nsymbol of responsible production. \nBell Chair practically closes the circle of mate-\nrials, because its patented polypropylene exclu-\ndes almost all virgin or new materials. And it’s \n100% recyclable. \nThe chair weighs only 2.7 kg, at least a kilo \nand a half less than the average plastic model: \na considerable saving in materials and energy \nduring production. This is thanks to the inge-\nnious shell shape, which is structurally sound \nand extraordinarily comfortable and snug. At \nMagis, however, we don’t settle for functional \naesthetics. An ad hoc logistical concept was de-\nveloped for Bell Chair, to save further resources: \nbell-chair.com\na specially designed reusable pallet made of the \nsame recycled plastic as the chair, with the ca-\npacity to contain up to 24 stacked chairs. The \nresult: less packaging material and less space \nrequired for transportation. \nThe low price and the four colour options (Sun-\nrise, High Noon, Midnight and Dawn) complete \nthe advantages of the Bell Chair, making it the \nultimate in versatile furniture. \nIndoor and outdoor, for domestic microcosms or \npublic settings. \nCreative, innovative, unconventional. Bell Chair, \npure, affordable sustainability. \nKonstantin Grcic discusses on Bell Chair \nwith Marcus Fairs\nThe most responsible monobloc\nClick on the links below to discover \nmore\n\u002F\n\u002F\n\u002F\n",14,{"image":69,"text":70,"number":71},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.15.png","27\n26\n“Costume has become a typical Magis project: a project is always a journey that \ntakes place together and Magis is one of the very few companies that places \ninnovation above marketing concepts” – Stefan Diez\nPromoting the conscious (and sustainable) use \nof materials and products, with an ever-evolving \noutlook: this is the philosophy of Magis and its \ntimeless design, which combines manufacturing \nexcellence with an eye to the future. \nCostume, the sofa designed by Stefan Diez in \n2021, is a response to this approach. \nModular, fully recyclable, dedicated to comfort \nand the environment, Costume is a tribute to \nrelaxation, but it is also and above all a short-\ncircuit of design and luxury that surpasses the \nconcept of a sofa. \n“What if we found a whole new way to think of \nthe sofa?” we asked designer Stefan Diez. Be-\ncause going against the flow is second nature \nto Magis. Our driving force, enthusiasm and \npassion. \nThe road to innovative solutions always involves \na combination of technical know-how, canny in-\nstinct and a lot of experimentation. It took a full \nfour years to arrive at Costume, a sofa with a \ncompletely new structure. \nThe concept is as simple as it is ingenious. A \nsingle module that can be accessorised with \narmrests that fold inward, plus a pouf: to be \ncombined endlessly with other identical modu-\nles (joined by plastic connectors in three sha-\ndes), creating innumerable unique and original \ncompositions. \nThe heart of the project lies here, in the concept \nof system optimisation: just 4 elements (the seat \nmodule, the armrests, the pouf and the connec-\nCostume, a new take on the sofa\n2021\n",15,{"image":73,"text":74,"number":75},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.16.png","sustainability\n29\n28\ntors) that can be freely arranged and combined, \na new and timelessly versatile response to to-\nday’s style of living. \nPreviously, there were two ways to build a sofa. \nWith a wooden frame and webbing, sprung in-\nner core, foam and upholstery, or with a me-\ntal frame and mesh, foam, padding and finally \nupholstery. \nBoth with the same critical issues: they are very \ndifficult to repair, the materials are difficult if \nnot impossible to separate and contain a large \namount of foam, which is not recyclable. \nCostume, in contrast, is pragmatic, versatile \nand cutting edge. \nIt uses polyethylene recovered from industrial \nwaste sourced from the furniture and automo-\ntive industries which is then rotational moulded, \nwhile the back and seat are padded with an \ninsert of pocketed springs covered with a thin \nlayer of polyurethane foam. \nLess foam than traditional sofas, and materials \nthat can be easily recycled. \nSustainability is the bee in our bonnet, and in-\ndeed, Costume not only means intelligent use of \nmaterials, but also potentially infinite durability. \nWhen circumstances change, due to a move or \na growing family, Costume upholds (or even im-\nproves) the dictates of ergonomics, looking to \nthe future, with an outlook both far-sighted and \npractical. By simply recombining and associa-\nting the existing elements with new pieces or \nreplacing the fabric cover that hooks onto the \nbase with special elastic rings, it responds to \nnew needs as they arise. Outside the box, with \nno compromises. \nThat is how Costume is conceived: with respect \nClick to discover more about Costume\n\u002F\n\u002F\n\u002F\nLinking - Modularity - Flexibility\nStefan Diez explains how the Costume sofa fits \ninto the principles of the circular economy\nCostume - Making of\nfor the environment, drive for innovation and sa-\nfety first and foremost, Greenguard and Green-\nguard Gold certified (ensuring low emissions of \nvolatile organic compounds). \nThis is the new vocabulary of our design. To be \ninterpreted and reinterpreted, creating endless \ndomestic languages. \n",16,{"image":77,"text":78,"number":79},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.17.png","31\n30\nAlpina, designed by Edward Barber & Jay \nOsgerby, defines a new archetype for chairs \nfrom a perspective of all-round sustainability \nand opens another chapter in Magis’ constant \nresearch into alternative materials to plastics. \n \nThe solid natural or stained ash wood (FSC® \ncertified) of the legs and seat is combined with \na 100% bio-based plastic backrest derived \nfrom waste organic cooking oils. A green and \nversatile material that is a conscious choice \nfor the future of our planet. It has excellent \nproperties, is durable and recyclable, and its \nproduction reduces CO2 emissions by up to \n40% compared to traditional plastics. It is also \nsuitable for both domestic and contact use.\nThis choice allows us to put waste back into \nAlpina, the green future\n2022\ncirculation as a new resource and, at the same \ntime, offers a high quality and durable chair.\n“As designers we have a great responsibility to \nadopt a sustainable and circular approach in our \nworking practice. First and foremost, we design \nwith longevity in mind... Every piece we launch \nis meant to be passed down from generation to \ngeneration.... The bioplastic used for Alpina is \na step towards a future in which all new design \nobjects are created from responsible materials, \nwith resilient and recyclable properties.” \nE. Barber e J. Osgerby\nEnvironmentally friendly, durable and 100% \nrecyclable. Once again Magis’ green ethos \ncomes to the fore. \n",17,{"image":81,"text":82,"number":83},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.18.png","With a design that is nothing short of \nrevolutionary, Air-Chair, designed by Jasper \nMorrison in 1999, was the first single-piece \nchair in the world conceived and designed to \nbe produced with air-moulding technology. The \nmaterial used, a polypropylene reinforced with \nglass fibre, results in a lightweight yet ultra-\nresistant chair.\nIn 2023 RE Air-Chair and RE Air-Armchair joined \nthe Air-Family. Same production technology but \ndifferent material, these new versions are made \nentirely from 100% post-consumer plastic, \nobtained from the recycling of polylaminates \nand single-use food packaging.\nHighlighting the design’s sustainable mission, \nthe two models are presented in a single finish\nresulting from the mix of materials, without the \naddition of dyes during production.\nLightweight, recycled, recyclable, suitable for \nindoors as well as outdoors, RE Air-Chair is the \ninnovation that respects the environment.\n33\n32\nRE Air-Chair \u002F RE Air-Armchair, pushing the \nboundaries of recycling\n2023\n",18,{"image":85,"text":86,"number":87},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.19.png","all rights reserved \nNo part of this publication may be re-\nproduced, stored in a retrieval system \nor transmitted, in any form or by any \nmeans, electronic, mechanical, photo-\ncopying, recording or otherwise, without \nthe prior permission of Magis Spa.\nMagis reserves the right to introduce any \nchanges to its own models, without prior \nnotice.\ngraphic design\nMagis Lab\nphotography \nMagis Lab\nRobert Brembeck\nstyling\nMagis Lab\n© Magis Spa 2023\nmagis_official\n@magis_official\nmagis_official\nmagisofficial\ndiscover more on\nwebsite\n35\n34\ncredits\n",19,{"image":89,"text":90,"number":91},"\u002Fmedia\u002Fimages\u002Fb8\u002F7fa529d4d3d99f58e3652923e41ea6-288e801418.20.png","Magis Spa\nvia Triestina, Accesso E Z.I. 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