19
GROËL’S
FOUNDATIONS
The story of Groël is like one of those fami-
ly chronicles that starts with “once upon a
time, in a land not so far away” .But, in this
case, there are no castles or princesses;
this story takes us back to the 1950s, to
a small corner where Grandfather José
Torregrossa was beginning to pull the
strings of the hardware industry. Visio-
nary and fearless, his knack for con-
necting markets and expanding busi-
ness networks made him a key figure
in the Iberian Peninsula. Not only did he
understand how to blend the diversity
of the European market with Spanish
industry, but he also turned those ex-
changes into an art form. When I as-
ked him how he managed such a feat,
he would simply say: “You’ve got to do
things right, with passion, love, and de-
dication. The way it should be done.”
Those words, so simple yet powerful,
were etched into our minds. From an
early age, we grew up hearing it as a
family mantra, something more than
just a lesson—it was a way of seeing
life and doing things. Each, in their own
style, adopted our grandpa’s essen-
ce and carried it forward, looking for
new ways to apply it to the times we
lived in. One of us, ever creative and
analytical, understood that true suc-
cess wasn’t just in the results, but
in creating something with genuine
value, something that would leave a
lasting impression. The other one, on
the other hand, more pragmatic, knew
that for that vision to become a reali-
ty, it needed to be shaped into some-
thing tangible for the market.
Together, we realised that the hard-
ware industry was stuck, trapped in a
monotony of repetitive designs and
standards that no longer met the
needs of an increasingly demanding
society. We saw something essen-
tial was missing: a fresh approach,
a spark of inspiration. So, with gran-
dpa’s legacy as the foundation and
a burning passion for innovation, we
decided to found Groël, a brand that
not only inherited a tradition of doing
things right but also chose to write its
ONCE UPON A HANDLE
