COVETED MAGAZINE PAGE 51.
Design’s work is how they encapsulate all their values in their
work, and the philosophy they follow as a team and as an interior
design studio. Thankfully, Sharon was kind enough to answer that
for us and explained that her philosophy is to treat each project
as it was her own, always being very detail oriented. In a second
phase of the conception, she also likes to “add a personal touch to
the project which makes it unique to the client living in the space”.
Moreover, they have been working with scent, especially vanilla
and wood. Sharon, for example, like “to create a personal fragrance
to enhance the atmosphere” at the end of each of her projects. We
can appreciate every single one of these elements in one of Ash
Design’s 2017 projects in Tel Aviv, the founder’s hometown. “This
is a 3,000 square foot multiple bedroom apartment, located in
Richard Meier’s iconic architectural skyscraper,” explained Sharon.
And what is so unique about the apartment is how it is “purposely
pared back of statement monochrome, predominantly black and
white, teamed with bright contrasts.” Geometric patterns have
also been chosen to complement the architecture both inside and
outside of the apartment. Multiple precious metals, stones and
textured finishes were also chosen and inspired by the “luminous
light” that the designers found at that level. In the end, and as
Sharon stated, “The apartment is a subtle backdrop designed and
expertly curated to maximise the growing decorative art collection
it houses”. More recently, and actually still in development, Ash
Design is designing a large home in the sunny island of Ibiza. The
team is currently involved in every aspect of the design, both
indoors and outdoors. According to Sharon Elafouf, “it is a unique
opportunity to create something truly bespoke” and put all their
knowledge and expertise in the field on this one specific project.
And while we still don’t know what comes next for Ash Design,
we definitely know we can only expect truly bespoke interiors,
with high-quality materials and a feeling of effortless elegance.
EXCLUSIVE INTERVIEW //
