COVETED MAGAZINE PAGE 25.
NEWS & TRENDS //
The world of high-end interior design is about to be transformed
by combining it with contemporary art. It is an innovative cultural
fusion that brings together BRABBU, a high-end furniture design
brand that reflects an intense way of living with VELVENOIR, an
international art consultancy and gallery that works with a global
network of art experts on various hospitality, commercial and
residential projects. Together both firms are taking contemporary
art out of the white cube space and placing it into high-end interior
design concepts to allow collectors and clients to experience art
and design in a one-of-a-kind symbiosis. BRABBU & VELVENOIR
joined forces in an international partnership with the fundamental
goal of disseminating the importance of contemporary art within
the design industry.
“BRABBU & VELVENOIR joined forces
in an international partnership with the
fundamental goal of disseminating the
importance of contemporary art within
the design industry.”
To show the world how it all comes together, we’ve designed the
first Art x Interior - Ambiances which embody the most beautiful
and delicate features of both an international array of museum
standard established and emerging artists, such Chen Ping, Mark
Perlman and Ivan Marchuk in a combination with a sophisticated
design concept and furniture crafted by the BRABBU team
such as Vellum, Maya or Sequoia designs. All Lifestyle Images
combine fierceness and elegance through the techniques used in
the artworks and the bold design of each piece. Together they
make a statement and allow an innovative and extraordinary
experience and perception of interior design and art themselves.
The recognition of the value and benefit of this new Art x Interior
concept, will come to life at Maison & Objet Paris in September.