VISTA ALEGRE
WITH NUNO BARRA
Manufacturing astonishing pieces of porcelain since 1824, Vista
Alegre is the main reference in regards to this industry. In its
carefully scrutinised productions, the brand continuously estab-
lishes a strong connection with culture and art as well as blend-
ing elements that resort to tradition and modernity.
According to Nuno Barra, the marketing and new product de-
velopment director, the biggest factor in the world of design in
terms of trends, aside from its growth due mainly to digital ad-
vancements, is working with renowned designers, visual artists
and architectures to bring in that much needed contemporary
touch without ever losing sight of tradition.
The brand has partnered with prominent and influential design-
ers, such as Marcel Wanders and Jamie Hayon. For Vista Alegre,
the most imperative aspect is to join forces with entities whose
work is the most suitable to the brand’s ideologies and desires.
There is always a time issue in regards to the best moment a
certain product or collection should be launched so as to be a
counterpart with the latest trends in the industry.
Vista Alegre’s philosophy is best defined for the ambition to pro-
duce high-quality creations and providing excellence to its cus-
tomers. Past, present, future, the brand always delivers when it
comes to porcelain designs, independently of concerning a more
technical or creative approach. It has a specific target audience
and their overall design practice involves a team that is com-
pleted by skilled and passionate individuals. By virtue of this,
the factory becomes quite flexible when it comes to maintain-
ing the quality of its pieces, either if it involves craftsmanship,
paintwork or hospitality. In addition, with the assistance of ma-
chinery, the more complex products become easier to complete,
which otherwise would be completely impossible. Basically,
Vista Alegre preserves the traditional techniques while adding a
touch of contemporaneousness.
