COVETED MAGAZINE PAGE 55.
EXCLUSIVE INTERVIEW //
He believes being awarded a distinction from peers is important
because one is able to receive feedback and being recognised for
their professional work. Furthermore, he finds it absolutely fun-
damental that in the world of architecture or design, one must
fortify vital relationships as well as actually experiencing and at-
tempting new perspectives more than to observing.
The ambiguity of a concept like design comes from a variety of
understandings of different cultures and ways of living.
To Massaud, design sort of boils down to meanings, contexts
and experiences, as he discloses, “the way I try to practice it is,
of course, by giving people the context of the means to free them
from the matter. To give the right opportunities and to live the
right experiences.” In conclusion, he advises young designers to
always follow their heart and intuitions, to put themselves in a
position of visibility and authenticity. He also mentions that it
is essential for designers to be specialists of time, signifying an
awareness of what is going on in the industry.
