COVETED MAGAZINE PAGE 31.
COVETED MAGAZINE PAGE 31.
Rado
Through tradition, research, innovation and
technology, Rado conceives incredible time-
pieces that are known for its durability and
eye-catching factor. In regards to the brand’s
HyperChrone Macht Point, Rado returned to
this product by conceding a new and far trend-
ier appearance highlighting a perplexing blue
colour and innovating details, including a sport-
ing style and high-tech ceramics.
Gvchiani
The recently founded Swiss brand
best defines its style as a “Luxury
of Tomorrow”. Producing fine
pieces of watches and jewellery,
Gvchiani is led by Shant Ghou-
chian who has an avant-garde no-
tion of luxury which can be easily
seen in his modern pieces. The Big
Square Chronograph was one of
the brand’s most distinguished
timepieces to be presented at
Basel, displaying a lengthened
dimension and showing no tra-
ditional characteristics whatso-
ever. “Designed by brand found-
er Shant Ghouchian, the hands
move as if by magic beneath this
signature X as if to symbolise Gv-
chiani’s arrival in the elite circle of
luxury watchmaking.”
Maurice Lacroix
Having the sole purpose of con-
serving the traditional aspects of
Swiss manufacturing and watch-
making, Maurice Lacroix creates
the most refined and detailed
timepieces. In a quest to moderni-
sation and trendiness, the brand
created Aikon Chronograph 44
MM, an all blue beauty that
showcases a sunburst dial as well
as matching leather straps.
Tissot
The Internationally successful and acclaimed
brand makes sure each product concentrates
the much-wanted Swiss quality. Having a dis-
tinctive touch for innovation and tradition,
Tissot produces authentic and efficient watch-
es. During BaselWorld, the brand in collabora-
tion with MotoGP showcases the magnificent
T-Race Automatic Limited Edition, every com-
ponent of the timepiece was carefully selected
in order to also represent characteristics of the
motorcycle industry, resulting in a wonderful
design of black and pink gold tones.
Hamilton
Recognised as one of the leading watchmakers in the whole wide world,
Hamilton is best characterised by its “American spirit and Swiss precision”
as well as a supreme aviation heritage. Its products showcase an exceptional
design approach as they create sophisticated and functional pieces. At Basel-
World, Hamilton showed to the world the astonishing Khaki X-Wind Auto
Chrono, an exquisite timepiece that offers a classic aviation resemblance, an
x-shaped case and a monochrome styling. However, what differentiates this
watch from others is the components that make its inside, from automatic
Valjoux movement to a drift-angle calculator.
NEWS & TRENDS //
