COVETED MAGAZINE PAGE 21.
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Founded by Giulio Castelli in 1949, the Italian-based design
company Kartell has, since then, achieved a prestigious and
honourable status within the artistic community due to its
astonishing series of productions in furniture, lighting and home
accessories. Taking into account such premise, the worldwide
and empowering brand has currently a tremendous sum of 130
flagship stores, 250 shop-in-shops and 2500 retailers spread all
over the world. Presently, Kartell is managed by Claudio Luti and
is regarded as one of the ultimate symbols of Italian furniture,
imposing an iconic and contemporary presence in the design
world. Having collaborated with many internationally renowned
designers, Kartell’s products are quite celebrated for their emotive
character, long-term durability and high-quality, seeing that they
are made from the finest materials. Just take, for example, the
astonishing Masters chairs from Philippe Starck or the ground-
breaking FL/Y suspension Lamp which was designed by Ferruccio
Laviani. The Brand’s collection of ingenious and functional designs
can be best defined by its resourceful usage of colour as well as
its witty and transparent approach. Additionally, Kartell adheres
to the art of originality by creating perceptible and exclusive
shapes. As of lately, the luxury brand has given great importance
to the advancements in plastics and technology, as a result, it
has been quite driven in modernising its aesthetics, resulting in
a wide variety of new properties, - “In addition to being practical
and functional, Kartell plastic is also sensual and precious, and
radically transforms the perception of a plastic product from a
merely functional object to a veritable luxury item.” Conveying
a philosophy of knowing no limits when it comes to innovation,
Kartell is composed of an expressive and skilful team of designers,
including the styles of Ferruccio Laviani, Marcel Wanders, Jean-
Marie Massaud, David Oldani, Philippe Starck, Patricia Urquiola,
Oki Sato, Piero Lissoni, and many others. Led by an unmeasurable
force, Kartell is always up to date with the latest technologies,
materials and trends in the industry, bringing in the best designs
imaginable into your home interiors. As a way to conserve
and promote Kartell’s history and cultural heritage, the Brand
established its own museum in 1999, entitled Kartellmuseo. The
prestigious museum was awarded, back in 2000, a year later after
its inception, with the Guggenheim Business and Culture Award
for the best company museum. Consisting of thousands and
hundreds of objects, designs and photographs, the museum is a
true commemoration of Italian design.
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