COVETED MAGAZINE PAGE 69
EXCLUSIVE INTERVIEW
contributed to create this synchronicity that it is expressed through the
dialectics. Being in discordance is also a creative process, which means
exchanging views and different point of views bring to a different
result, but that result represents each step of the interesting path, done
by exchanging perceptions and ideas, so it’s also a great discovering”,
explained Arianna when questioned about their unique connection.
Whether it is designing an interior design project or a unique product,
the Studiopepe duo features the same planning process for every
challenge that starts with exchanging views, from the creative aspect,
to the product, and so on. For them the inspiration research for every
project is something quite natural, thanks to their incredible travelling
experiences and artistic vision. “We know each other since many years
and we have a kind of shared “alphabet” of inspirations, that is very
useful, because , when I have in my mind something that we have
experienced together, is helpful for both of us, and we can focus together
on that, in order to convert the inspirations in a project”, said Chiara.
Behind every Studiopepe design is a story that makes that product or
project quite unique. All of their designing process begin with a detail
or an idea that they saw in one of their famous adventures. From that
point Chiara and Arianna not only investigate about a specific age
of history, but also debate some of their favourite details. The next
step is to develop something that blurs the boundaries of the real and
imaginary world. From their vast selection of design projects, “Out
of the Blue” might be one of the most memorable ideas yet. “It was a
project dedicated to Sculptural pieces for an Art Gallery. We took the
forms from an astronomical observatory, where we have been in India.
These forms were used in ancient times to determinate the position of
planets and solstices, and that inspired us”. This idea had the purpose
was to investigate into the relations between the light and the
form, through a chemical process called “Cyanotype”.
Their design philosophy is based on a conceptual approach inspired
by the unexpected, and on an extensive iconographic and visionary
background, creating projects that are one of a kind. Through their
careful attention to detail vision, the Studiopepe duo is able to
create a unique emotional feeling in people. Arianna believes that
their creative intuition is the key to develop all the “alphabet” of
each single pieces and imagine them in their natural ambiences. You
can see their incredible creative skills in Studiopepe’s “Manifesto”
projects which are designed during the famous international
tradeshow, Salone Del Mobile Milano. “Although these are
demanding projects, because they are designed entirely by the
Studio, they gave us more visibility and satisfaction, thanks to the
visitors’ perceptions”. In other words, their creative vision doesn’t
turn around a single piece, but it involves many areas of interest,
it’s an organic vision, like it should be for any design project.
Studiopepe’s designs are a balanced compromise between contemporary
and memory that doesn’t believes in the established design trends.
Arianna Lelli Mami explained that their deep design approach allows
you to have a clearest vision about the concrete things, that later become
known as trends. For example, their “Manifesto” project was actually a
Secret Club where the Italian designers had the opportunity to express
their selves without barriers, in a really open way. “We discovered at
ISaloni that many people launched some Clubs, different than our, they
focused on 70s, the Radical Architecture and so on. In this case we
haven’t done on purpose, to launch a trend, but it was just something
capable to satisfy us, something we really liked, and then we think if we
