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NEWS & TRENDS //
“A ARTE DE VIVER” (THE ART OF
LIVING) BY ROCHE BOBOIS AND
JOANA VASCONCELOS
Roche Bobois challenged the renowned Portuguese
artist Joana Vasconcelos to reinterpret six pieces
from their collection. Joana Vasconcelos recreated
the models edited by Roche Bobois, preserving their
original essence while inscribing her identity. Her
unparalleled creativity, which highlights Portugal’s
artisanal traditions and know-how, redefines the codes
of contemporary art.
The works will be exhibited in Miami as part of
Art Basel and later auctioned. All proceeds will
be donated to the Joana Vasconcelos Foundation,
whose mission is to support those who make Art
their path. By associating creative work, design and
craftsmanship, this collaboration expresses the core
values of Roche Bobois.
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