COVETED MAGAZINE PAGE 57.
EXCLUSIVE INTERVIEW //
‘’Blacksheep is a bit like that. I guess most
creative people have the sense of having
to prove themselves constantly. Most
artists are driven by that.’’
For Blacksheep, every project has to be different. For Tim, every
project, either it is with a new or returning client, has to be a new
book that tells a new tale. A design tale, per say. Tim never repeats
himself. Like a true novelist, he doesn’t care for similarities, nor
‘’stylistically sad’’, as he perceives. In his mind, similarities are
created to chase after success, thus it represents what one wants
to become. But, according to Tim, one should embrace uniqueness.
‘’It’s ok to be different.’’ He concluded.
‘’I spent a lot of time (in his youth)
trying to desperately fit in. And I think
sometimes design is a bit like that.
Sometimes you can try and create
similarities because you see something
that’s successful and if you get a bit of
that, making you look like that, and
maybe some of that success will come to
you. I don’t want to do that.’’
When we asked him about the process that the studio has for plan-
ning a project, Tim answered the easiest way possible: it’s the proj-
ect that drives itself. It’s a rigorous process that allows the designer
to give the client some assurances. Sometimes designers aren’t as
clear with their end visions as they should be with their clients. He
has a four-step process that he calls the four D’s: Delve, Dream,
Draw and Deliver. For Tim, Delve is the most important one, as it
makes sure that the designer’s vision gets understood.
“Sometimes designers are not very clear. I
have this process, we call it the four ‘’D’s’’,
which is Delve, Dream, Draw and Deliver.
The most important one is the delve. The
delve is making sure that the intelligence
behind, the interior designer’s perspective
gets understood.”
As for Blacksheep’s identity, Tim has always regarded the studio as
special in what it does. In his opinion, they’re always reinventing
themselves. They spent time discussing where do they need to go
as a studio and what kind of projects suits them best. From a Cine-
ma Club in Kuwait to a Chocolate Wafer brand in Dubai, and even
a Cooking library for Hyundai in Seoul. For Tim, the challenge is
mandatory. Not falling into the paradigm of the normal, the dull,
the already made. A constant reinvention is required ever and ever
again. The creation of the new normal.
‘’I like that challenge. Learning how to be
a leading brand and not a following up
brand. Creating a new normal instead of
doing the normal.’’
