[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"catalog-alias-fuorisalone-2025":3,"$f54gFciXR1FznWJVNft3TqcXl0B8GYbPbga8lnvghe78":189},{"id":4,"title":5,"slug":6,"image":7,"source":8,"brand_name":9,"brand":10,"brand_slug":11,"file_size":12,"pages":13,"pages_count":184,"matched_pages":185,"match_count":186,"two_pages":187,"show_text":188},22590,"Fuorisalone 2025","alias-fuorisalone-2025","\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.1.png","http:\u002F\u002F127.0.0.1:8000\u002Fprivate\u002Ffiles\u002F9f\u002F093f44e785bc31d87bfe306e880068-28e5f88125.pdf","Alias",952,"alias","33.8 MB",[14,17,21,25,29,33,37,41,45,49,53,57,61,65,69,73,77,81,85,89,93,97,101,105,109,113,117,121,125,129,133,137,141,145,149,153,157,161,165,169,173,177,181],{"image":7,"text":15,"number":16},"Novelties\nSaturno Collection,\ndesigned by Mario Botta\nZeta stool,\ndesigned by Mario Botta\nB-kini chair,\ndesigned by Paolo Rizzatto\nLanuda chair,\ndesigned by Riccardo Blumer\nMaddy Collection,\ndesigned by Patrick Norguet\nLira stools,\ndesigned by Daniel Rybakken\nAlias\nSomething Else\nWith “Lightness of being” Alias celebrates the value of lightness: of forms, materials, lines, design.\nAt Fuorisalone 2025 within the spaces of Fondazione Matalon, in the heart of Milan, the new creations fit \nin as essential, “weightless” objects, in a perfect balance between aesthetics and function, innovation and \ntradition, embodying the vision of timeless design and the poetics of Something Else.\nJournal  04.2025\nSomething Else\nFuorisalone 2025, Milano IT\n07.04 —  13.04\n2025\n1\nMilano Design Week\n3\nInterpreting Something Else\n13\nBehind the project I\n27\nProducts\n57\nBehind the project II\n69\nFrame limited edition\n",1,{"image":18,"text":19,"number":20},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.2.png"," \nRiconosciuta per i suoi arredi iconici, Alias celebra la leg-\ngerezza delle forme e dei materiali nelle nuove collezioni, \nrendendo omaggio alla sua eredità di eccellenza nel desi-\ngn.\nIn occasione della Milano Design Week 2025, Alias prosegue la sua ricerca progettuale \nnel segno di “Something Else”. Il brand sceglie il conte-\nsto del Fuorisalone per presentare le sue nuove collezio-\nni, frutto di collaborazioni con designer storici. All’interno \ndegli spazi della Fondazione Matalon, polo culturale e ar-\ntistico nel cuore di Milano fondato nel 2000 da Luciana \nMatalon, Alias presenta un allestimento che accoglie le \nnuove creazioni firmate da Mario Botta, Paolo Rizzatto, \nRiccardo Blumer, Patrick Norguet e Daniel Rybakken.\nCon “Lightness of being”, Alias sottolinea il valore della leggerezza: delle forme, dei ma-\nteriali, delle linee, del design. I prodotti Alias si introdu-\ncono negli spazi della Fondazione con la leggerezza di un \noggetto essenziale, “senza peso”, che si innesta perfet-\ntamente nell’ ambiente senza fare rumore, pur colpendo \nl’occhio per la sua bellezza essenziale. Questa filosofia \nprogettuale si traduce in un equilibrio perfetto tra esteti-\nca e funzione, tra innovazione e tradizione, incarnando la \nvisione di un design senza tempo, capace di dialogare con \nogni contesto senza imporsi, ma arricchendolo con la sua \npresenza discreta e sofisticata.\n \nAlias, renowned for its iconic furnishings, celebrates the \nlightness of shapes and materials in the new collections, \npaying tribute to its legacy of design excellence.\nOn the occasion of the Milan Design Week 2025, Alias pursues its design research in \nline with “Something Else”. The brand chooses the Fuori-\nsalone to present its new collections, the result of colla-\nborations with legendary designers. Within the spaces of \nFondazione Matalon, a cultural and artistic centre in the \nheart of Milan, established in 2000 by Luciana Matalon, \nAlias hosts an exhibition that showcases the new crea-\ntions designed by Mario Botta, Paolo Rizzatto, Riccardo \nBlumer, Patrick Norguet and Daniel Rybakken.\nWith “Lightness of being”, Alias emphasises the value of lightness: of forms, mate-\nrials, lines, design. Alias products enter the Foundation’s \nspaces with the lightness of an essential, “weightless” \nobject, which fits into the environment without making a \nsound while striking the eye for its beauty and uniqueness. \nThis design philosophy translates into a perfect balance \nbetween aesthetics and function, between innovation \nand tradition, embodying the vision of timeless design, \ncapable of dialoguing with any context without imposing \nitself, but enriching it with its discreet and sophisticated \npresence.\nLIGHTNESS OF BEING\nLIGHTNESS OF BEING\n1\nALIAS\n2025\nMILANO DESIGN WEEK\n",2,{"image":22,"text":23,"number":24},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.3.png","3\n2\nALIAS\nALIAS\n2025\n2025\nINTERPRETING SOMETHING ELSE\nINTERPRETING SOMETHING ELSE\nIT\nL’obiettivo di Alessandro Sorci celebra Zeta, il nuovo sgabello disegnato da Mario Botta per Alias. \nAttraverso una serie di scatti still life, Sorci esplora le linee geometriche e l’essenza minimalista \ndello sgabello, mettendo in risalto la sua struttura a “Z” e l’armoniosa combinazione di materiali. \nLe fotografie, caratterizzate da un uso sapiente della luce e da composizioni pulite, riflettono lo \nstile distintivo di Sorci, focalizzato sull’eleganza delle forme e sulla purezza del design.\nEN\nAlessandro Sorci’s lens celebrates Zeta, the new stool designed by Mario Botta for Alias. Through \na series of still life shots, Sorci explores the geometric lines and minimalist essence of the stool, hi-\nghlighting its “Z” structure and harmonious combination of materials. The photographs, characte-\nrised by a skillful use of light and clean compositions, reflect Sorci’s distinctive style, focused on \nelegance of form and purity of design.\n",3,{"image":26,"text":27,"number":28},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.4.png","4\nALIAS\n2025\nINTERPRETING SOMETHING ELSE\n",4,{"image":30,"text":31,"number":32},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.5.png","",5,{"image":34,"text":35,"number":36},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.6.png","8\nALIAS\n2025\nINTERPRETING SOMETHING ELSE\n",6,{"image":38,"text":39,"number":40},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.7.png","10\nALIAS\n2025\nINTERPRETING SOMETHING ELSE\n",7,{"image":42,"text":43,"number":44},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.8.png","13\n12\nALIAS\nALIAS\n2025\n2025\nINTERPRETING SOMETHING ELSE\nBEHIND THE PROJECT\n",8,{"image":46,"text":47,"number":48},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.9.png","15\n14\nALIAS\nALIAS\n2025\n2025\nBEHIND THE PROJECT\nBEHIND THE PROJECT\n",9,{"image":50,"text":51,"number":52},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.10.png","17\n16\nALIAS\nALIAS\n2025\n2025\nBEHIND THE PROJECT\nBEHIND THE PROJECT\n",10,{"image":54,"text":55,"number":56},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.11.png","19\n18\nALIAS\nALIAS\n2025\n2025\nBEHIND THE PROJECT\nBEHIND THE PROJECT\n",11,{"image":58,"text":59,"number":60},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.12.png","21\n20\nALIAS\nALIAS\n2025\n2025\nBEHIND THE PROJECT\nBEHIND THE PROJECT\n",12,{"image":62,"text":63,"number":64},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.13.png","23\n22\nALIAS\nALIAS\n2025\n2025\nBEHIND THE PROJECT\nBEHIND THE PROJECT\n",13,{"image":66,"text":67,"number":68},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.14.png","24\nALIAS\n2025\nBEHIND THE PROJECT\nMario Botta\nMario Botta’s portrait\nby Beat Pfändler\nSette alla seconda \n2013, Ph. Enrico Cano\nSeconda chair, 1982\nRobot\n1989, Ph. Aldo Ballo\n1979\n2025\nARCHIVE\nALIAS\nEN\n“Building is in itself a sacred act, it is an action that transforms a condi-\ntion of nature into a condition of culture; the history of architecture is \nthe story of these transformations. The need that pushes man to con-\nfront the dimension of the infinite is a primordial necessity in the search \nfor the beauty that has always accompanied man in the construction of \nhis own space of life. Thanks to Alias, I approached the world of design \nas a small-scale architectural service.” \nMario Botta\nIT\n“Costruire è di per sé un atto sacro, è un’azione che trasforma una \ncondizione di natura in una condizione di cultura; la storia dell’architet-\ntura è la storia di queste trasformazioni. Il bisogno che spinge l’uomo a \nconfrontarsi con la dimensione dell’infinito è una necessità primordiale \nnella ricerca della bellezza che sempre ha accompagnato l’uomo nella \ncostruzione del proprio spazio di vita. Grazie ad Alias ho affrontato il \nmondo del design come un servizio di architettura in scala ridotta.” \nMario Botta\n",14,{"image":70,"text":71,"number":72},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.15.png","27\nALIAS\n2025\nPRODUCTS\nIT\nIn occasione del Fuorisalone 2025 Alias presenta sei nuovi progetti: la collezione di tavoli Satur-\nno e lo sgabello Zeta sanciscono la rinnovata collaborazione tra Alias e l’Architetto ticinese Ma-\nrio Botta; il designer francese Patrick Norguet presenta il sistema di divani Maddy, mentre Paolo \nRizzatto propone la sedia cantilever B-kini. Riccardo Blumer continua la sua sperimentazione \ncon Alias con la sedia Lanuda e Daniel Rybakken amplia la sua collezione con gli sgabelli Lira.\nEN\nOn the occasion of Fuorisalone 2025, Alias presents six new projects: the Saturno table col-\nlection and the Zeta stool mark the renewed collaboration between Alias and Ticino architect \nMario Botta; French designer Patrick Norguet presents the Maddy sofa system, while Paolo \nRizzatto presents the B-kini cantilever chair. Riccardo Blumer continues his experimentation with \nAlias with the Lanuda chair and Daniel Rybakken expands his collection with the Lira stools.\n1979\nALIAS\n2025\nARCHIVE\nPaolo Rizzatto\nEN\n“I always try to take into account all the components involved without \nletting one prevail over the other. These components are historical, \ntypological, functional, use, formal, technical, industrial, economic, \ncommercial, ecological. The relationships between the different com-\nponents are complex in quality and infinite in number. I always seek the \nharmony between each part and of the parts with the whole.” \nPaolo Rizzatto\nIT\n“Cerco sempre di tener conto di tutte le componenti in gioco senza far \nprevalere l’una piuttosto che l’altra. Si tratta di componenti storiche, ti-\npologiche, funzionali, d’uso, formali, tecniche, industriali, economiche, \ncommerciali, ecologiche. Le relazioni tra le diverse componenti sono \ncomplesse per qualità ed infinite di numero. Cerco sempre l’armonia di \nogni singola parte e delle parti col tutto.” \nPaolo Rizzatto\nSalone del Mobile di Milano \n1992, Ph. Roberto Sellitto \nYoung lady \u002F Tree table\n1991, Ph. Miro Zagnoli\nPaolo Rizzatto’s portrait\nby Miro Zagnoli\n",15,{"image":74,"text":75,"number":76},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.16.png","29\n28\nALIAS\nALIAS\n2025\n2025\nPRODUCTS: NOVELTIES\nPRODUCTS: NOVELTIES\nEN\nWith the Saturno collection, Alias renews its collaboration with the ar-\nchitect from Ticino, Mario Botta, which began in the 1980s. \nThe table and coffee table system is characterised by an architectural \ndesign in an artful interplay of solids and voids that gives the product \nlightness and visual dynamism. \nThe solid central base characterises the entire collection: four mass-co-\nloured MDF elements (black, light grey and brown chocolate), are ancho-\nred to a shiny black powder-coated steel cylinder. The result is a sculptu-\nral structure, characteristic of Botta’s architectural language, on which \nsurfaces rest, available in various sizes and finishes.\nIT\nCon la collezione Saturno, Alias rinnova la collaborazione con l’architet-\nto ticinese Mario Botta, avviata negli anni ’80. \nIl sistema di tavoli e tavolini è caratterizzato da un design architettonico \nin un sapiente equilibrio tra pieni e vuoti che conferisce al prodotto leg-\ngerezza e dinamicità visiva. \nLa solida base centrale caratterizza l’intera collezione: quattro elementi \nin MDF colorato in pasta (nero, grigio chiaro o marrone cioccolato) sono \nancorati ad un cilindro in acciaio verniciato a polvere nero lucido. Il ri-\nsultato è una struttura scultorea tipica del linguaggio architettonico di \nBotta, sulla quale si appoggiano piani, proposti in diverse dimensioni e \nfiniture.\nSaturno Collection\ndesigned by Mario Botta\nIT\n“Nel progettare il tavolo per Alias, ho tratto ispirazione da Saturno: la sua forma, \ncon l’iconico anello che lo circonda, riecheggia nell’equilibrio tra il piano e la base. \nVolevo un oggetto che esprimesse leggerezza e stabilità al tempo stesso, proprio \ncome un pianeta in orbita.” \nMario Botta\nEN\n“In designing the table for Alias, I drew inspiration from Saturn: its shape, with the \niconic ring surrounding it, is echoed in the balance between the top and the base. \nI wanted an object that expressed both lightness and stability, just like a planet in \norbit.” Mario Botta\n",16,{"image":78,"text":79,"number":80},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.17.png","31\n30\nALIAS\nALIAS\n2025\n2025\nPRODUCTS: NOVELTIES\nPRODUCTS: NOVELTIES\nEN\nIn the 72 cm height version, the tabletop is available in three sizes (ø 140 \ncm, ø 160 cm, and ø 180 cm) and consists of a circular ring element offe-\nred in Carrara marble, acid-etched glass, or MDF in the same colour as \nthe base. The tabletop, hollowed out in the central part, is supplied with \na round extra-clear transparent glass insert, designed for those who \nwish to extend the usable surface. Like a skylight in architecture, this \ndesign allows light to pass through, illuminating the sculptural base and \ncreating a refined interplay of transparencies.\nIn the Saturno 48 coffee table, the single leg is proportionally smaller \nthan the dining table and supports a top available in glass (acid-etched, \nsmoked or extra-clear) or natural stone (Carrara marble, Val Camonica \nporphyry or Roman travertine).\nEN\nThe Saturno collection is enriched with two exclusive MB Edition ver-\nsions, representing the perfect stylistic vision of the Ticinese architect. \nSaturno table MB Edition features a light grey MDF base with black ed-\nges, that supports an elegant 160 cm diameter top in acid-etched glass, \ncompleted by a refined central extra-clear glass insert. Saturno 48 low \ntable MB Edition is characterized by a total black MDF base sustaining \nan acid-etched top with a central hole, a detail that echoes the original \ndesign of this project.\nIT\nNella versione ad altezza 72 cm, il piano, disponibile in tre dimensioni \n(ø 140 cm, ø 160 cm e ø 180 cm), è composto da un elemento a corona \ncircolare, proposto in marmo di Carrara, vetro acidato o MDF in tinta \ncon la base. Il piano, svuotato nella parte centrale, viene fornito con un \npianetto tondo in vetro extra-chiaro trasparente pensato per chi voles-\nse aumentare la superficie di utilizzo. Come un lucernario in architettura \nquesto piano permette alla luce di attraversare la superficie, illuminando \nla base scultorea e creando un raffinato gioco di trasparenze. \nNel tavolino Saturno 48, la base si riduce proporzionalmente rispetto al \ndining table e accoglie un piano proposto in vetro (acidato, fumè o tra-\nsparente) o pietre naturali (marmo di Carrara, porfido della Val Camonica \no travertino romano). \nIT\nLa collezione Saturno si arricchisce di due esclusive versioni espressio-\nne della perfetta visione stilistica dell’architetto ticinese. Saturno table \nMB Edition presenta una base in MDF grigio chiaro con bordi neri, che \nsorregge un elegante piano in vetro acidato di 160 cm di diametro, com-\npletato da un raffinato pianetto centrale in vetro trasparente. Saturno \n48 low table MB Edition si distingue per la base in MDF tutto nero che \nsostiene un piano in vetro acidato con foro centrale, un dettaglio che ri-\nchiama il design originale del progetto.\nSaturno table “MB Edition”\n",17,{"image":82,"text":83,"number":84},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.18.png","33\n32\nALIAS\nALIAS\n2025\n2025\nPRODUCTS: NOVELTIES\nPRODUCTS: NOVELTIES\ndesigned by Mario Botta\nZeta stool\nIT\nLo sgabello Zeta, progettato dall’architetto Mario Botta, richiama la lettera \nda cui prende il nome: due elementi quadrati, che fungono da base e seduta, \nsono collegati da un elemento diagonale fissato mediante incastro a pet-\ntine alle estremità. Due lame diagonali si intersecano in questo elemento, \ncontribuendo a rafforzarne la struttura e conferendo al progetto un equili-\nbrio dinamico e rigoroso. \nIl risultato è un oggetto dal forte impatto grafico e dal design distintivo, \nespressione della ricerca formale di Botta, incentrata sul rapporto tra linee \norizzontali e oblique.\nFortemente influenzato dai principi del Neoplasticismo di Gerrit Ri-\netveld, Zeta esprime un rigore geometrico che traduce il rapporto tra \nforma, funzione e costruzione in un segno grafico essenziale e ricono-\nscibile.\nEN\nThe Zeta stool, designed by the architect Mario Botta, recalls the letter \nfrom which it takes its name: two square elements, serving as base and \nseat, are joined by a diagonal element secured by a comb joint at each \nend. Two diagonal leaves merge with this element, helping to strengthen \nits structure and giving the design a dynamic and rigorous balance. The \nresult is an object with a strong graphic impact and a distinctive design, \nan expression of the formal research of Botta, focused on the relationship \nbetween horizontal and oblique lines. \nStrongly influenced by the principles of Gerrit Rietveld’s Neoplasticism, \nZeta expresses a geometric rigour that translates the relationship betwe-\nen form, function and construction into an essential and recognisable \ngraphic sign.\nIT\n“Zeta narra una storia piena di memoria. È un omaggio a Gerrit Rietveld che si tradu-\nce in un oggetto realizzato con la sensibilità dei nostri tempi.”\nMario Botta\n",18,{"image":86,"text":87,"number":88},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.19.png","35\n34\nALIAS\nALIAS\n2025\n2025\nPRODUCTS: NOVELTIES\nPRODUCTS: NOVELTIES\nIT\nRealizzato in MDF colorato in pasta, lo sgabello è proposto sia in versione \nmonocromatica (nero, grigio chiaro o marrone cioccolato) sia in una ver-\nsione policromatica, in cui la seduta e la base sono rigorosamente nere, \nl’elemento diagonale è grigio e le lame in colore cioccolato, riecheggian-\ndo l’uso di materiali naturali e il contrasto tra luce e ombra tipici della po-\netica bottiana.\nL’esclusiva versione MB Edition, prevede sulla versione policromatica \nl’introduzione delle due lame in colore giallo. Questo dettaglio enfatizza \nulteriormente il gioco cromatico e la dinamica compositiva dello sgabello, \nesaltando la fusione tra rigore geometrico e sperimentazione materica.\nEN\nMade of mass-coloured MDF, the stool is offered in both a monochrome \nversion (black, light grey or brown chocolate) and in a polychrome version, \nin which the seat and the base are strictly black, the diagonal element is \ngrey and the two leaves are brown chocolate, echoing the use of natural \nmaterials and the contrast between light and shadow typical of the Botta’s \npoetics.\nThe exclusive MB Edition features the two leaves in yellow finish on the \npolychromatic version. This detail further enhances the interplay of colours \nand the compositional dynamics of the stool, highlighting the fusion of geo-\nmetric rigour and material experimentation.\nZeta stool “MB Edition” \nZeta stool “MB Edition” \nEN\n“Zeta tells a story full of memory. It is a tribute to Gerrit Rietveld, translated into an \nobject crafted with the sensitivity of our times.”\nMario Botta\n",19,{"image":90,"text":91,"number":92},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.20.png","37\n36\nALIAS\nALIAS\n2025\n2025\nPRODUCTS: NOVELTIES\nPRODUCTS: NOVELTIES\ndesigned by Paolo Rizzatto\nB-kini chair\nIT\n“La diversità dei due materiali fa da contrappunto alla semplicità delle due forme. Da questo \ndialogo prende vita B-kini, una sedia solida, leggera, elastica, maneggevole, colorata, vestita e \nintercambiabile.”\nPaolo Rizzatto\nIT\nCon B-kini chair, Paolo Rizzatto introduce la prima sedia cantilever della \ncollezione Alias, reinterpretando un’icona del design razionalista anni ’30 \nche si distingue per la seduta a sbalzo e la caratteristica struttura in tubo-\nlare d’acciaio. \nIl progetto unisce rigore tecnico e sensibilità estetica, con un’attenzione \nparticolare all’innovazione dei materiali e alla leggerezza visiva. La firma \nstilistica di Paolo Rizzatto si riflette nella ricerca di un equilibrio perfetto \ntra struttura e rivestimento, funzionalità ed espressività, dando vita ad una \nseduta essenziale e sofisticata.\nEN\nWith B-kini chair, Paolo Rizzatto introduces the first cantilever chair in \nAlias collection, reinterpreting an icon of 1930s rationalist design that \nstands out for its cantilever seat and characteristic tubular steel structu-\nre. \nThe design combines technical strict logic and aesthetic sensitivity, with \na focus on innovative materials and visual lightness. The stylistic signatu-\nre of Paolo Rizzatto is reflected in the search for a perfect balance betwe-\nen structure and upholstery, functionality and expressiveness, resulting \nin an essential and sophisticated seat.\n",20,{"image":94,"text":95,"number":96},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.21.png","39\n38\nALIAS\nALIAS\n2025\n2025\nPRODUCTS: NOVELTIES\nPRODUCTS: NOVELTIES\nIT\nDisponibile in diverse finiture, B-kini chair è caratterizzata da una strut-\ntura portante continua in profilato di acciaio di sezione tonda e un siste-\nma di seduta - schienale realizzati rispettivamente con una fascia di fel-\ntro, chiusa ad anello attraverso un inserto di tessuto elastico, facilmente \nsfoderabile. \nAdatta a contesti abitativi e professionali, B-kini è una sedia solida ma \nal tempo stesso maneggevole dove il contrasto tra i materiali valorizza \nla purezza delle forme con un design che unisce precisione costruttiva e \nleggerezza visiva.\nEN\nAvailable in various finishes, B-kini chair is characterised by a continuo-\nus load-bearing structure made of round-section steel profile and a se-\nat-backrest system created with a felt band, closed in a loop by an elastic \nfabric insert, easily removable. \nSuitable for residential and professional contexts, B-kini is a solid yet \nhandy chair, where the contrast between the materials enhances the pu-\nrity of the shapes with a design that combines constructive precision and \nvisual lightness.\nEN\n“The diversity of the two materials provides a juxtaposition to the simplicity of the two shapes. B-kini  \narises from this dialogue, a solid, light, elastic, handy, colourful, dressed and interchangeable chair.”\nPaolo Rizzatto\n",21,{"image":98,"text":99,"number":100},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.22.png","41\n40\nALIAS\nALIAS\n2025\n2025\nPRODUCTS: NOVELTIES\nPRODUCTS: NOVELTIES\ndesigned by Riccardo Blumer\nLanuda chair\nEN\nWith Lanuda chair, Riccardo Blumer evolves his design research on se-\nats, moving from the wood of Laleggera (1996) to aluminium. \nEven if Laleggera and Lanuda embody the same principle of essential \nsubtraction - the former employing minimal wood thicknesses in a box \nstructure, the latter using aluminium sheets crafted following a reticu-\nlar logic - it is with Lanuda that this research reaches its extreme limit. \nThe seat takes shape from ten aluminium sheets with a thickness of \njust 2 mm, which undergo a process of laser cutting and drilling to the \nmaximum possible limit, reducing the surface area to a minimum and \nmaking the seat, in fact, nude (in italian “La-nuda” means “The-nude”).   \nIT\nCon Lanuda chair, Riccardo Blumer evolve la sua ricerca progettuale \nsulle sedute, passando dal legno di Laleggera (1996) all’alluminio. \nSe Laleggera e Lanuda condividono lo stesso principio di sottrazione \nessenziale – la prima attraverso spessori minimi del legno in una strut-\ntura scatolare, la seconda con fogli di alluminio lavorati secondo una \nlogica reticolare – è con Lanuda che questa ricerca raggiunge il suo li-\nmite estremo. \nLa seduta prende forma a partire da dieci fogli di alluminio dello spes-\nsore di soli 2 mm, sottoposti a un processo di taglio e foratura laser fino \nal massimo limite possibile, riducendo la superficie al minimo e renden-\ndo la seduta, appunto, nuda.\n",22,{"image":102,"text":103,"number":104},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.23.png","43\n42\nALIAS\nALIAS\n2025\n2025\nPRODUCTS: NOVELTIES\nIT\nIl risultato è una sedia impilabile caratterizzata da un design ricco e \ncomplesso, ottenuto da una particolare lavorazione dell’allumino che dà \nvita ad una serie di triangolazioni con membrane strutturali piegate e \nvincolate meccanicamente con dei rivetti.\nLanuda chair è proposta nella versione total black, una scelta cromatica \nche enfatizza la graficità delle sue linee essenziali e il carattere deciso \ndel design.\nCon questo progetto, Alias conferma il proprio impegno nella sperimenta-\nzione e nell’innovazione, un percorso già consacrato dal successo di La-\nleggera, ininterrottamente in produzione dal 1996.\nEN\nThe result is a stackable chair characterised by a rich and complex desi-\ngn. A special processing of aluminium creates a series of triangulations \nwith structural membranes that are folded and secured by mechanical \nrivets.\nLanuda chair is available in total black, a colour choice that emphasises \nthe graphic nature of its essential lines and the strong character of its \ndesign. With this project, Alias confirms its commitment to experimen-\ntation and innovation, a journey already established by the success of \nLaleggera, consistently in production since 1996.\nPRODUCTS: NOVELTIES\nIT\n“Se Laleggera e Lanuda condividono la stessa tensione verso la sottrazione essenziale—la prima at-\ntraverso spessori minimi del legno in una struttura scatolare, la seconda con fogli di alluminio lavorati \nsecondo una logica reticolare—con Lanuda questa ricerca raggiunge il suo limite estremo in bilico tra \ntecnica, industria e bellezza. Il foglio di alluminio da 2 mm viene tagliato e traforato fino al limite massimo, \nriducendo la superficie fino a renderla, appunto Nuda!.” \nRiccardo Blumer\nEN\n“If Laleggera and Lanuda share the same tension towards essential subtraction - the former through \nminimal thicknesses of wood in a box structure, the latter with sheets of aluminium worked according to \na reticular logic - with Lanuda this research reaches its extreme limit in the balance between technique, \nindustry and beauty. The 2 mm aluminium foil is cut and perforated to the maximum limit, reducing the \nsurface until it becomes, in fact, naked.” \nRiccardo Blumer\n",23,{"image":106,"text":107,"number":108},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.24.png","45\n44\nALIAS\nALIAS\n2025\n2025\nPRODUCTS: NOVELTIES\nPRODUCTS: NOVELTIES\ndesigned by Patrick Norguet\nMaddy Collection\nIT\n“Ho voluto che il design fosse espressione del concetto originale: una struttura tu-\nbolare in metallo, una sorta di esoscheletro con finitura colorata, su cui si arrotolano e \nsi appoggiano la seduta e lo schienale. Come sempre, ho insistito sul livello di comfort che è \nessenziale per tutti i prodotti. Maddy è innanzitutto l’espressione visiva del suo comfort, un invito \nche si conferma nella posizione di seduta.”\nPatrick Norguet\nIT\nCon la collezione Maddy, Patrick Norguet firma per Alias un sistema di im-\nbottiti che esprime il comfort nella sua forma più essenziale. Il progetto \ntrascende le tendenze per diventare una sintesi tra architettura, struttura \ncompositiva e principio produttivo. Il designer francese semplifica l’arche-\ntipo del divano, spesso caratterizzato da costruzioni complesse, riducen-\ndolo all’essenziale senza rinunciare alla qualità e alla funzionalità.\nEN\nWith Maddy collection, Patrick Norguet designs for Alias an upholste-\nred furniture system that expresses comfort in its most essential form. \nThe project transcends trends to evolve into a synthesis of architecture, \ncompositional structure and production principle. The French designer \nsimplifies the archetype of the sofa, often characterised by complex con-\nstructions, reducing it to the essential without sacrificing quality and \nfunctionality.\n",24,{"image":110,"text":111,"number":112},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.25.png","47\n46\nALIAS\nALIAS\n2025\n2025\nPRODUCTS: NOVELTIES\nPRODUCTS: NOVELTIES\nIT\nLa collezione Maddy comprende una poltrona, un poggiapiedi, moduli \nterminali con braccioli o centrali, permettendo così di creare configura-\nzioni flessibili ed eleganti, adattabili a qualsiasi spazio.\nDal punto di vista produttivo ogni elemento è composto da un telaio in \nacciaio verniciato a polvere al quale è fissato la vasca in abs che racco-\nglie una struttura rigida in polistirolo con molle in appoggio. L’imbottitura \nrivestita in tessuto, pelle o eco-pelle trapuntato aumenta il comfort della \nseduta. Il principio costruttivo di Maddy consente di disassemblare com-\npletamente il prodotto a fine ciclo di vita.\nFedele alla filosofia di Alias, che privilegia la riduzione delle geometrie \na favore di un utilizzo innovativo dei materiali, Maddy si distingue per la \nleggerezza visiva e la pulizia formale, unite ad un comfort avvolgente. L’e-\nleganza della collezione emerge dalla cura dei dettagli, come le cuciture \ne impunture, che ne esaltano unicità e valore estetico.\nEN\nThe Maddy collection includes an armchair, a footstool, end modules \nwith armrests or central modules, allowing for flexible and elegant confi-\ngurations that can be adapted to any space.\nEach element consists of a powder-coated steel frame to which an ABS \ntray is attached, which holds a rigid polystyrene structure with suppor-\nting springs. The upholstery covered in quilted fabric, leather or eco-le-\nather increases the comfort of the seat. The design approach of Maddy \nallows the product to be completely dismantled when it reaches the end \nof its life cycle. \nTrue to the Alias philosophy, which emphasises the reduction of geome-\ntries in favour of an innovative use of materials, Maddy stands out for its \nvisual lightness and formal cleanliness, combined with an enveloping \ncomfort. The elegance of the collection emerges from the attention to \ndetail, such as the seams and stitching, which enhance its uniqueness \nand aesthetic value.\nEN\n“I wanted the design to be an expression of the original concept: a tubular metal structure, a kind of \nexoskeleton with a coloured finish, on which the seat and backrest are rolled up and positioned. As \nalways, I emphasised the importance of the comfort level that is essential for all products. Maddy is first \nand foremost a visual expression of its comfort, an invitation affirmed by the arrangement of the seat.” \nPatrick Norguet\n",25,{"image":114,"text":115,"number":116},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.26.png","49\n48\nALIAS\nALIAS\n2025\n2025\nPRODUCTS: UPDATES\nPRODUCTS: UPDATES\ndesigned by Daniel Rybakken\nLira stools\nIT\n“Spesso, con un’estensione della famiglia come questa, si \nmodificano solo le proporzioni della sedia: la seduta viene resa più \nalta e meno profonda e lo schienale viene abbassato. Lo sgabello Lira \nva in una direzione diversa, ma allo stesso tempo così ovvia. L’elemento \ncentrale e più visibile della sedia: le travi verticali di legno, viene riutilizzato \nma con una seduta stretta e curva sostenuta tra di esse. Questo elimina la ne-\ncessità di uno schienale e apre la possibilità di “impilare” più sgabelli in orizzontale \nanziché in verticale. Lo trovo interessante perché è più veloce e più facile da usare in uno \nspazio pubblico. Sono state testate diverse iterazioni della seduta per garantire un elevato \nlivello di comfort ed ergonomia. L’ampiezza della seduta offre la possibilità di avere più posizioni di \nseduta, ad angolo retto o in diagonale”.\nDaniel Rybakken\nEN\n“Often with a family extension like this only the proportions of \nthe chair is altered; the seat is made higher and less deep, and the \nbackrest is lowered. The Lira stool goes in a different direction, but feels \nat the same time so obvious. The core and most visual element of the chair: the \nvertical beams of wood, is reused but with a narrow and curved seat supported \nbetween them. This removes the need for a backrest, and opens up the possibility \nto “stack” multiple stools horizontally instead of vertically. I find this interesting as it is \nquicker and easier to use in a public space. Several iterations of the seat were tested to ensure \na high level of comfort and ergonomics. The width of the seat opens up the possibility to have mul-\ntiple sitting positions, either at a right angle, or diagonally.” \nDaniel Rybakken\nIT\nLa collezione Lira si amplia con l’introduzione di due nuovi sgabelli, proget-\ntati per offrire la stessa essenzialità e raffinatezza del modello originale. \nDisegnato da Daniel Rybakken, Lira stool mantiene l’estetica grafica e mi-\nnimale della sedia, introducendo un approccio innovativo e controintuitivo: \nLira stool, proposto in due diverse altezze, reinterpreta le iconiche travi \nverticali in legno, per accogliere una seduta stretta e curva, studiata per \noffrire un comfort ergonomico ottimale. L’assenza dello schienale permette \nagli sgabelli di essere impilati orizzontalmente anziché verticalmente, una \nsoluzione estremamente pratica per l’impiego in ambienti pubblici e spazi \ndinamici.\nEN\nThe Lira collection expands with the introduction of two new stools, desi-\ngned to provide the same essentiality and refinement as the original model. \nDesigned by Daniel Rybakken, the Lira stool maintains the graphic and mini-\nmalist aesthetic of the chair, while introducing an innovative and unconven-\ntional approach: the Lira stool, available in two different heights, reinter-\nprets the iconic vertical wooden beams to integrate a narrow, curved seat \ndesigned for optimal ergonomic comfort. The absence of a backrest allows \nthe stools to be stacked horizontally rather than vertically, an extremely \npractical solution suitable for public and dynamic spaces.\n",26,{"image":118,"text":119,"number":120},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.27.png","MA00\nMA00\nA011\nA052\nA053\nA054\nA055\nA019\nA051\nA047\nA039\nA042\nA041\nA022\nA011\nMV01\nMV02\nMV03\nA080\nVTT\nMV01\nMV03\nMV02\nVTTA\nVTT\nVFME\nVTTA\nMA06\nMA05\nMVX1\nMV01\nMV03\nMV02\nMVX2\nA080\nA082\nA083\nA084\nA085\nA081\nF045\nF044\nF043\nF042\nF041\nF040\nF051\nF050\nF049\nF048\nF047\nF046\nF052\nF008\nF007\n51\n50\nALIAS\nALIAS\n2025\n2025\nZETA\nDesigned by Mario Botta\nFiniture \u002F Finishes\nFiniture \u002F Finishes\nZeta stool\nPRODUCTS: NOVELTIES\nSgabello \u002F Stool\nVetro \u002F Glass (only for Ø cm 140 - 160)\nVetro \u002F Glass\nPietre naturali \u002F Natural stones\nVetro \u002F Glass\nPietre naturali \u002F Natural stones (only for Ø cm 140 - 160)\nPiano \u002F Top (Saturno 48 low table)\nPiano \u002F Top (Saturno table)\nPiano interno \u002F Inner top (Saturno table)\nMDF Valchromat® \u002F MDF Valchromat®\nMDF Valchromat® \u002F MDF Valchromat®\nVerniciatura a polvere lucida \u002F Powder-coated gloss finish\nGambe \u002F Legs\nGiunto gamba \u002F Leg joint\nCod. 625\ncm 43x43 \nh cm 42\nSATURNO\nDesigned by Mario Botta\nSaturno table\nSaturno 48\nlow table\nCod. 623\ncm Ø 140 - 160 - 180 \nh cm 72\nCod. 624\ncm 48x48 \nh cm 48\nPRODUCTS: NOVELTIES\nLANUDA\nDesigned by Riccardo Blumer\nFiniture \u002F Finishes\nFiniture \u002F Finishes\nB-kini chair\nLanuda chair\nStruttura \u002F Structure\nSedia \u002F Chair\nRivestimento  \u002F Upholstery\nVerniciatura a polvere lucida \u002F Powder-coated gloss finish\nFeltro 100% lana \u002F Felt 100% wool\nFeltro poliestere \u002F Felt polyester\nCod. 931\ncm 53x64,5\nh cm 91  \nh seat cm 52,2\nCod. 320 \ncm 56x53\nh cm 75 \nh seat cm 42,5\nB-KINI\nDesigned by Paolo Rizzatto\nMDF Valchromat® \u002F MDF Valchromat®\nVerniciatura a polvere goffrata \u002F Powder-coated textured finish\nVerniciatura a polvere goffrata \u002F Powder-coated textured finish\n",27,{"image":122,"text":123,"number":124},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.28.png","V140\nV152\nV154\nV153\nV155\nA011\nA011\nA080\nA080\nA052\nA052\nA082\nA082\nA053\nA053\nA083\nA083\nA054\nA054\nA084\nA084\nA055\nA055\nA085\nA085\nTFRN\nV131\nA019\nA019\nA051\nA047\nA039\nA042\nA041\nA081\nA081\nNA00\nA022\n53\n52\nALIAS\nALIAS\n2025\n2025\nPRODUCTS: UPDATES\nPRODUCTS: NOVELTIES\nNuove finiture \u002F New finishes\nHIWOOD \nDesigned by Gabriele and Oscar Buratti\nTavolo \u002F Table\nLegno \u002F Wood\nNuovi prodotti \u002F New products\nMADDY\nDesigned by Patrick Norguet\nFiniture \u002F Finishes\nTelaio \u002F Structure\nRivestimento \u002F Upholstery\nMaddy armchair\nMaddy end module \n(left and right elements)\nMaddy central module\nMaddy pouf\nCod. 60A\ncm 100x100 \nh cm 76  \nh seat cm 41\nCod. 60B\ncm 100x100 \nh cm 76  \nh seat cm 41\nCod. 60C\ncm 100x100 \nh cm 76  \nh seat cm 41\nCod. 60D\ncm 100x90 \nh cm 41\n· Tessuti Alias® Living \u002F Fabrics Alias® Living\n· Tessuti Camira® \u002F Fabrics Camira® \n· Tessuto Kvadrat® \u002F Fabric Kvadrat®\n· Ecopelle Serge Ferrari® \u002F Ecoleather Serge Ferrari®\n· Pelle Pelle Frau® \u002F Leather Pelle Frau®\n  \nVerniciatura a polvere goffrata \u002F Powder-coated textured finish\nVerniciatura a polvere lucida \u002F Powder-coated gloss finish\nLIRA\nDesigned by Daniel Rybakken\nFiniture \u002F Finishes\nLira stool\nLira high stool\nLegno \u002F Wood\nStruttura \u002F Structure\nVerniciatura a polvere goffrata \u002F Powder-coated textured finish\nPiedini in acciaio \u002F Steel feet\nCod. 57B\ncm 45,5x38 \nh cm 66,5\nCod. 57C\ncm 45,5x38  \nh cm 76,5 \nLegno verniciato a poro aperto \u002F Coloured stains wood\nVerniciatura a polvere lucida \u002F Powder-coated gloss finish\n",28,{"image":126,"text":127,"number":128},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.29.png","54\nALIAS\n2025\nPRODUCTS: NOVELTIES\n1979\nALIAS\n2025\nARCHIVE\nRiccardo Blumer\nEN\n“For me, lightness is the result of a work of essentiality, of the rela-\ntionship between form and static... For me, the theme of beauty is very \nmuch related to this and brings us closer to the great question of nature \nwhere you cannot separate the aspect of efficiency from that of beauty. \nYou can’t take anything away from a flower without undermining its fun-\nctioning because everything “serves a...”, but that “serves a...” actually \nproduces an object representing beauty for us. Beauty is therefore, \nas far as I am concerned, the search for this inseparable relationship \nbetween the forces applied to an object and the form that is necessary \nto make the object structurally resist.” \nRiccardo Blumer\nIT\n“Per me laleggerezza è figlia di un lavoro di essenzialità, della relazione \ntra forma e statica... Il tema della bellezza è per me molto legato a que-\nsto e ci avvicina a tutta la grande questione della natura dove non si può \nscindere l’aspetti di efficienza da quello della bellezza. Non puoi toglie-\nre niente da un fiore se non mettendone in crisi il funzionamento perché \ntutto “serve a...”, però quel “serve a...” di fatto produce un oggetto che \nper noi rappresenta la bellezza. La bellezza quindi è, per quello che mi \nriguarda, la ricerca di questo rapporto inscindibile tra le forze applicate \na un oggetto e la forma che è necessaria per far resistere strutturalmen-\nte l’oggetto.” \nRiccardo Blumer\nRiccardo Blumer\nLaleggera \u002F Il volo Ziggurat\n2006, Ph. Luca Tamburlini\nAdvertising campaign\n1999, Ph. Aldo Buscalferri\nLaleggera collection, 1996\n",29,{"image":130,"text":131,"number":132},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.30.png","57\nALIAS\n2025\nBEHIND THE PROJECT\n1979\nALIAS\n2025\nDESIGNER\nPatrick Norguet\nEN\n“I always think there is a way. I never issue vain proofs, only proposals. \nProposals with sulphurous ergonomics, in the shape of racing cars \nthat launch themselves at full speed into the world of objects. Each \nproject is born from an encounter that goes beyond the simple search \nfor aesthetics and the right line, and it aims to infuse itself in the course \nof travels, in the crystallisation of the collective imagination and in dif-\nferent cultures, ending up - final anatomies - in “fair, honest products, \npart of the sociology of their time”. \nPatrick Norguet\nIT\n“Penso sempre che ci sia un modo. Non rilascio mai prove vane, ma \nsolo proposte. Proposte dall’ergonomia sulfurea, dalla forma di auto da \ncorsa che si lanciano a tutta velocità nel mondo degli oggetti. Ogni pro-\ngetto nasce da un incontro che va oltre la semplice ricerca dell’estetica \ne della linea giusta; si alimenta nel corso dei viaggi, nel contatto con le \ndiverse culture e con l’immaginario collettivo. Si giunge così alla loro \nnaturale essenza: prodotti giusti, onesti, parte della sociologia del loro \ntempo”. \nPatrick Norguet\nGran kobi\n2016, Ph. Studio Phototecnica\nSalone del Mobile di MIlano\n2012, Alias archive\nPatrick Norguet’s portrait\n",30,{"image":134,"text":135,"number":136},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.31.png","59\n58\nALIAS\nALIAS\n2025\n2025\nBEHIND THE PROJECT\nBEHIND THE PROJECT\n",31,{"image":138,"text":139,"number":140},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.32.png","61\n60\nALIAS\nALIAS\n2025\n2025\nBEHIND THE PROJECT\nBEHIND THE PROJECT\n",32,{"image":142,"text":143,"number":144},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.33.png","63\n62\nALIAS\nALIAS\n2025\n2025\nBEHIND THE PROJECT\nBEHIND THE PROJECT\n",33,{"image":146,"text":147,"number":148},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.34.png","65\n64\nALIAS\nALIAS\n2025\n2025\nBEHIND THE PROJECT\nBEHIND THE PROJECT\n",34,{"image":150,"text":151,"number":152},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.35.png","67\n66\nALIAS\nALIAS\n2025\n2025\nBEHIND THE PROJECT\nBEHIND THE PROJECT\n",35,{"image":154,"text":155,"number":156},"\u002Fmedia\u002Fimages\u002Fdb\u002F095a269e15a20d186d030bd3780fbc-28e5f8f620.36.png","IT\nIn occasione del suo 45° anniversario, Alias rende omaggio alla collezione Frame di Alberto Meda, \nattraverso la riedizione della sedia primogenita dell’iconica famiglia di sedute. Questa versione \nspeciale, prodotta in edizione limitata, celebra l’eleganza senza tempo e l’innovazione del design \ndella sedia originale che è stata un pilastro della collezione sin dal suo debutto nel 1991.\nEN\nOn the occasion of the 45th anniversary, Alias pays tribute to Alberto Meda’s Frame collection by \npresenting a re-edition of the inaugural chair from the renowned seating series. 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